DETERMINANTS OF HOUSEHOLD CONSUMPTION OF CHATTOGRAM CITY: AN ECONOMETRIC ANALYSIS

Authors

  • Abeda Sultana
  • Tahmina Reza
  • Farah Israt Tania
  • Anindita Chakroborty

DOI:

https://doi.org/10.61421/IJSSMER.2024.2605

Keywords:

Gross Domestic Product, Investment income, Households, Consumption, Education, Savings, Disposable Income

Abstract

This study aims to explore the various determinants that could impact household consumption. This paper seeks to uncover the relationship between multiple dimensions and consumer spending, shedding light on critical factors influencing consumption patterns. A sample of 360 responses was collected from consumers in different areas in Chattagram. Following the quantitative research methodology, the data were collected using simple random sampling. A questionnaire was used to collect the data by using depth interviews. Multiple regression analysis assessed the factors impacting household consumption expenditure in Chattagram City. The findings reveal that income, age, household size, education level, gender of the household head, savings, and investment significantly contribute to the household monthly consumption expenditure of Chattagram city. The result also shows that the more the investment income, the more the consumption expenditure. This study will aid policymakers in identifying the key factors that significantly influence household consumption and in formulating effective policies to boost household consumption, thereby driving economic growth in the economy.

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Author Biographies

Abeda Sultana

Associate Professor, Faculty of Business Studies, Premier University, Chattogram, Bangladesh.
PhD Researcher (Economics), Bangladesh University of Professionals, Mirpur Cantonment, Dhaka, Bangladesh
MPhil (Economics), University of Chittagong

Tahmina Reza

Assistant Professor, Faculty of Business Studies, Premier University, Chattogram, Bangladesh,
MPhil Researcher (Marketing), University of Chittagong, Chittagomg, Bangladesh
BBA & MBA: Department of Marketing, University of Chittagong, Chittagomg, Bangladesh
(Corresponding Author) *,

Farah Israt Tania

Assistant Professor, Faculty of Business Studies, Premier University, Chattogram, Bangladesh
MPhil Researcher (Marketing), University of Chittagong, Chittagomg, Bangladesh
BBA & MBA: Department of Marketing, University of Dhaka, Dhaka, Bangladesh

Anindita Chakroborty

Assistant Professor, Faculty of Business Studied, Premier University, Chattogram, Bangladesh,
MPhil Researcher (Marketing), University of Chittagong, Chittagomg, Bangladesh
BBA & MBA: Department of Marketing, University of Chittagong, Chittagomg, Bangladesh

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Published

2024-11-25

How to Cite

Abeda Sultana, Tahmina Reza, Farah Israt Tania, & Anindita Chakroborty. (2024). DETERMINANTS OF HOUSEHOLD CONSUMPTION OF CHATTOGRAM CITY: AN ECONOMETRIC ANALYSIS. International Journal of Social Science, Management and Economics Research, 2(6), 40–54. https://doi.org/10.61421/IJSSMER.2024.2605