Gada Gizachew Wakjira 2023. The Significance of Market Orientation Strategies that Affect the Sustainability of Business Profitability: The Mediating Role of Employee Commitment Practice: A Case of Commercial Banks of Ethiopia Bule Hora Town. International Journal of Social Science, Management and Economics Research. 1, 4 (Dec. 2023), 65–78. DOI:https://doi.org/10.61421/IJSSMER.2023.1405.