BAT-ERDENE CHINBAT; TSENGEL DAVAASAMBUU. LEVERAGING ‘HALLYU’ MEDIA AND THE PHYSICAL: ASIA PHENOMENON TO REBRAND MONGOLIAN CULTURAL TOURISM. International Journal of Social Science, Management and Economics Research, [S. l.], v. 3, n. 6, p. 48–52, 2025. DOI: 10.61421/IJSSMER.2025.3606. Disponível em: https://ijssmer.com/pub/ijssmer/article/view/113. Acesso em: 22 dec. 2025.