HANÈNE BABAY. H2H MARKETING: RETHINKING CONSUMER BRAND RELATIONSHIP IN THE WEB 5.0 ERA. International Journal of Social Science, Management and Economics Research, [S. l.], v. 3, n. 3, p. 65–81, 2025. DOI: 10.61421/IJSSMER.2025.3305. Disponível em: https://ijssmer.com/pub/ijssmer/article/view/88. Acesso em: 1 jul. 2025.