Bat-Erdene Chinbat, Tsengel Davaasambuu. LEVERAGING ‘HALLYU’ MEDIA AND THE PHYSICAL: ASIA PHENOMENON TO REBRAND MONGOLIAN CULTURAL TOURISM. IJSSMER [Internet]. 2025 Dec. 11 [cited 2026 Apr. 14];3(6):48-52. Available from: https://ijssmer.com/pub/ijssmer/article/view/113