Assessments of Structural Equation Modeling (SEM) of Internal Marketing Practice with Sustainable Marketing Performance: The Case of Small and Medium Enterprise (SMEs) in Ethiopia
DOI:
https://doi.org/10.61421/IJSSMER.2023.1205Keywords:
Visionary, Developmental, Awarded, SMEs and Sustainable Marketing PerformanceAbstract
Internal Marketing Practice is the process to promote the company objectives, and the employee with in organizations for the purpose of increase employee engagement of the company goals, and foster the brand image of SMEs, the aim of this study that has to be provides, a conceptual linear Regression Model that introduction to analyses a Confirmatory Factor Analyses (CFA) of Internal Marketing practice on Sustainable Marketing Performance: A case of SMEs Ethiopia, and to discuss the concepts of Multiple grouped Confirmatory factor data analysis, to construct Composite Reliability, Convergent Validity and to Confirm (SEM) Structural Equation Modeling practice Maintain Regression Weights be a Direct influence, and the indexed of mediation result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the Regression group Weights analyses in a model that includes, an Internal Marketing practice like Visionary practice, Developmental practice and Rewarded Practice that affect Marketing Performance that affect IM and to analyses Assess Regress weight, Correlation, and Model fit indexed to investigate with SPSS model V.22 that uses data from the Internal Marketing practice to analyse it’s effect with Sustainable Marketing Performance to respond by using 320 sample respondents in Small and medium Enterprise, (SMEs), in Ethiopia.
Downloads
References
Acosta, A.S., Crespo, A.H. and Agudo, J.C. (2018), Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)”, International Business Review, Vol. 27 No. 6, pp. 1128-1140.
Agti, D. and Louafi, K. (2019), “Effect of internal market orientation on organizational commitment: applied study at Algerian hotels”, Roa Iktissadia Review, Vol. 9 No. 1, pp. 101-112.
Escamilla- Fajardo, P., Ratten, V. and Nunez-Pomar, J. (2020), Sport Entrepreneurship, Financial, Sporting and Social Performance: A Theoretical Framework Entrepreneurship as Empowerment: Knowledge Spillovers and Entrepreneurial Ecosystems, Emerald Publishing, pp. 63-80.
Fadda, N. (2020), “Entrepreneurial behaviours and managerial approach of lifestyle entrepreneurs in surf tourism: an exploratory study”, Journal of Sport and Tourism, Vol. 24 No. 1, pp. 53-77.
Faroque, A.R., Mostafiz, M.I., Faruq, M.O. and Bashar, M.F.B. (2021), “Revisiting entrepreneurial capabilities and export market orientation: a multi-scale investigation in an emerging economy. International Journal of Emerging Markets. Vol. 16 No. 3, pp. 556-579, Https://10.1108/IJOEM-08-2019-0644.
Gada Gizachew Wakjira (2022). The significance effect of Market Orientation on Business Performance the mediation Role of Customer Satisfaction and Employee Satisfaction the case of CBE, PUIRJ p. 65-88. https://Doi:105281/zenodo.7495221
Gada Gizachew Wakjira (2021). The determinants of Coffee Quality on Export Performance the A case of Bule Hora Branch ECX. Journal of International Journal of Multidisciplinary Educational Research. P. 10-18. Http://ijmer.in.doi./2021/10.09.83
Hossein Mansouri and Saeed S. B., (2021). Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs. New England Journal of Entrepreneurship. 25(2). P. 103-120. http://creativecommons.org/licences/by/4.0/legalcode
Jin, B., Jung, S. and Jeong, S.W. (2018), “Dimensional effects of Korean SME’s entrepreneurial orientation on internationalization and performance: the mediating role of marketing capability”, International Entrepreneurship and Management Journal, Vol. 14 No. 1, pp. 195-215.
Wakjira Gizachew Gada, (2023). The Descriptive effect of Market Orientation practice on Export Performance: The Mediating role of New Product Development capability: In Oromia Regional state West Guji Zone Coffee trading and Factory PLC Enterprise, Ethiopia. PUIRJ v 2 issue 2. p. 179-188. https://Doi:10.5281/zenodo.8040351
Mondali Zadeh, Z. (2019), “Determining the relationship of market orientation and brand orientation with sports clubs’ performance”, Sport Management Studies, Vol. 10 No. 52, pp. 73-90.
Octavia, A., Indrawijaya, S., Sriayudha, Y. and Hasbullah, H. (2020), “Impact on E-commerce adoption on entrepreneurial orientation and market orientation in business performance of SMEs”, Asian Economic and Financial Review, Vol. 10 No. 5, p. 516.
Shashi .K, Dereje D. Negeri & Gada G.Wakijira, (2023). In terms of Marketing Proficiency and Orientation, does Ethical stewardship ply a mediating function among Ethiopian’s SMEs Segment? American Journal of Open Research. 2(5). P.170-179. https://opsearc.us/index.php/us/index.
Subramony, M., Segers, J., Chadwick, C. and Shyamsunder, A. (2018), “Leadership development practice bundles and organizational performance: the mediating role of human capital and social capital”, Journal of Business Research, Vol. 83, pp. 120-129.
Tang, A.D., Chang, M.L., Wang, T.H. and Lai, C.H. (2020), “How to create genuine happiness for flight attendants: effects of internal marketing and work-family interface”, Journal of Air Transport Management, Vol. 87 No. 1, 101860.
Dereje D. Negeri & Gada G.Wakjira, Shash K., (2023). Random effect model for stewardship Mediation among Ethiopian’s SMEs based on Marketing Proficiency and Orientation. Journal of Management and Service Science. 3(1). P.1-13
Yadav, A. and Bansal, S. (2020), “Viewing marketing through entrepreneurial mindset: a systematic review”, International Journal of Emerging Markets, Vol. 16 No. 2, pp. 133-153.
Zhang, J., Li, H., Li, V., Xia, B. and Skitmore, M. (2020), “Internal relationships of market-oriented EFQM enablers in the Chinese construction industry”, Engineering, Construction and Architectural Management, Vol. 28 No. 3, pp. 765-787.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Gada Gizachew Wakjira
![Creative Commons License](http://i.creativecommons.org/l/by-nc-nd/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
All articles published in International Journal of Social Science, Management and Economics Research are licensed under a Creative Commons Attribution 4.0 International License.