Vol. 1 No. 2 (2023): Volume 1 Issue 2 July-August 2023

Articles

• Social Media and Political Propaganda: A double-edged Sword for Democratic Consolidation in Nigeria

  Osimen Goddy Uwa, Adeyefa Christianah Ronke

  1-15

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  DOI: https://doi.org/10.61421/IJSSMER.2023.1201

• Ethics of COVID-19 vaccine mandates: learning from past experiences of pandemic in Tanzania

  Ludovick Jacob Myumbo

  16-29

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  DOI: https://doi.org/10.61421/IJSSMER.2023.1202

• The Second Order Confirmatory Factor Analyses (CFA) Model Fit Assessments of Brand Awareness with Brand Loyalty: In Case of Private and Public Banks of Ethiopia, Bule Hora Town

  Gada Gizachew Wakjira, Mohammed Isak Ibrahim

  30-37

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  DOI: https://doi.org/10.61421/IJSSMER.2023.1203

• Assessments of CFA Measurement Model of Digital Marketing Success with Business Performance: The Mediating role of Customer Loyalty: The Case of Commercial Banks of Ethiopia (CBE), Ethiopia

  Gada Gizachew Wakjira

  38-47

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  DOI: https://doi.org/10.61421/IJSSMER.2023.1204

• Assessments of Structural Equation Modeling (SEM) of Internal Marketing Practice with Sustainable Marketing Performance: The Case of Small and Medium Enterprise (SMEs) in Ethiopia

  Gada Gizachew Wakjira, Mohammed Isak Ibrahim

  48-56

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  DOI: https://doi.org/10.61421/IJSSMER.2023.1205