CORPORATE ENVIRONMENTAL ETHICS IN THE HOSPITALITY INDUSTRY: A STUDY OF EMPLOYEE PERCEPTIONS IN TAIWAN'S HOTEL SECTOR
DOI:
https://doi.org/10.61421/IJSSMER.2026.4303Keywords:
corporate environmental ethics, hospitality industry, ecological role perception, moral intensity, green management, stakeholder theory, TaiwanAbstract
This research looks into perceptions based on the corporate environmental ethics (CEE) attitude and behaviour of workers of Taiwan's international tourist hotel establishments. Using Jones's (1991) issue-contingent model of ethical decision-making and stakeholder theory, we present a three-dimensional theoretical model of corporate ecological role perception (CER) and corporate ecological view (CEV) and corporate ecological behavioral norms (CEBN). A self-administered questionnaire based on the behaviourally anchored rating scale (BARS) method was implemented with 442 hotel employees from 104 international tourist hotels in Taiwan with a response rate of 73.67% (Table 1). Regression analysis showed that CEV positively predicts CER (β = 0.66, p <. 05) and CEBN (β = 0.59, p <. 05) and CER positively influences CEBN (β = 0.32, p < . 05). These results show that employees’ ecological worldview is an underlying antecedent concept for the corporate environmental ethics influencing their environmental role perception and environmental behavior. This study extends the current literature on corporate environmental ethics in the hospitality sector by providing empirical support for a cognitive order of events of an ecological awareness to an ethical behavioral intention.
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