2024 – International Journal of Social Science, Management and Economics Research

Volume 2 Issue 1 Feb 15,2024

Is Management of Knowledge affecting the Competitive Advantage and Performance of Commercial Bank of Ethiopia?

DAWIT JABO
PhD Candidate; Department of Marketing, Bule Hora University, Ethiopia

BERHANU BORJI
Professor, Department of Management; Hawassa University, Ethiopia
&
SHASHI KANT*
Department of Management, Bule Hora University, Ethiopia
DOI – https://doi.org/10.61421/IJSSMER.2024.2101

ABSTRACT

The specific goal of the current empirical research was to examine the causes and consequences of knowledge management views in Ethiopian commercial banks when competitive advantage is employed as a mediator. A sample of 383 bank account holders in the Ethiopian town of Dilla was the subject of the investigation. Simple random sampling was the method used to select a sample. SEM was employed for mediation and model fitness, the CFA test for validity and hypothesis testing /KMO test used for dependability and data sufficiency. The results confirmed that the knowledge management practices and organizational performance of the sampled firm were modest. This implies that companies should keep enhancing their knowledge management procedures to boost organizational effectiveness. This leads the study to conclude that knowledge acquisition, sharing, retention, and utilization, when paired with competitive advantage, significantly predict the organizational performances of commercially owned banks in Ethiopia. Commercial banks should therefore closely monitor these kinds of knowledge management techniques in order to improve bank performance.

Keywords: Knowledge Management, Competitive Advantage, and Bank Performance.

REFERENCES

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by Editor

Volume 1 Issue 4 Jan 5,2024

The Significance of Market Orientation Strategies that Affect the Sustainability of Business Profitability: The Mediating Role of Employee Commitment Practice: A Case of Commercial Banks of Ethiopia Bule Hora Town

Gada Gizachew Wakjira (PhD Scholar)
PhD Candidate in Bule Hora University, Marketing Management Department, Bule Hora University, Ethiopia

DOI – https://doi.org/10.61421/IJSSMER.2023.1405

ABSTRACT

The purpose of this study aims the Significance of Market Orientation practice that affect sustainable Business performance, the Role of Employee commitment; the case of public banks of Ethiopia Bule Hora town, Market orientation is a business perspective that makes the customer the focal point of a business company’s total operation. The general objective of the study is to investigate the effect of Market orientation is the business organizations seek to understand customers expressed and latent needs and develop superior solutions for those needs. The research idea stems from study findings that market orientation not only affects the sustainability of business performance of the concern directly but also indirectly Employee commitment has also confounded to affect directly and indirectly. On the basis and types of data gathered and the instrument used, quantitative research design to use Confirmatory factor analyze and the data analysis were employed for sample size determination valid 368 respondents and as most of the respondent replied to major effect of market orientation data have been collected from employees the bank and customers of both public commercial banks Ethiopia Bule Hora town. The scales have been purified and validated with the help of confirmatory factor analysis (CFA) and the results of structure equation modeling (SEM) revealed a significant relationship between market orientation strategies and sustainable business performance, with mediating role of employee commitment have been confirmed, which yielded to the significant results to used SPSS Version 22 and AMOS 23 to analysis SEM, Standard Regression Weights and model fit value.

Keywords: Market orientation, Intelligence generation, Intelligence dissemination, Employee satisfaction, Customer satisfaction and Business performance.

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Archive 15 February 2024