Focused Group Interview Literature Review of Challenges Ethiopian Female Entrepreneurs Face in their Business Ventures

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Focused Group Interview Literature Review of Challenges Ethiopian Female Entrepreneurs Face in their Business Ventures

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Metasebia Adula

Research Scholar (Ph.D.), Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, Ethiopia
&

Shashi Kant*

Assistant Professor, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, Ethiopia

DOI – https://doi.org/10.61421/IJSSMER.2023.1303

ABSTRACT

The purpose of this study is to investigate the difficulties faced by female business owners in the Bule Hora town administration in Ethiopia’s Horn of Africa. Due to problems with how women are regarded, treated, and considered to be, there is a difference between women who are inactive and those who have potential. The researchers used a qualitative research design and an interpretative research technique. The researchers spoke with eight female business owners who were engaged in the company’s founding. The purposive sample strategy was used to gather primary data from the respondent using a structured interview. For the analysis of qualitative data, thematic data analysis was used. The primary conclusions of the study showed that social and cultural barriers, lack of money, a lack of adequate employment prospects, a lack of expertise, and lack of training were the biggest challenges for women entrepreneurs in the study area. The study’s conclusions will help the government as it updates its policies to address organisational, individual, legal/administrative, economic, social/cultural, and other aspects that affect how women entrepreneurs view entrepreneurship.

Keywords: Entrepreneurship; Entrepreneurial Challenges; Entrepreneurs; Female Entrepreneurs; Perception.

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