Is Management of Knowledge affecting the Competitive Advantage and Performance of Commercial Bank of Ethiopia?

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Is Management of Knowledge affecting the Competitive Advantage and Performance of Commercial Bank of Ethiopia?

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DAWIT JABO
PhD Candidate; Department of Marketing, Bule Hora University, Ethiopia

BERHANU BORJI
Professor, Department of Management; Hawassa University, Ethiopia
&
SHASHI KANT*
Department of Management, Bule Hora University, Ethiopia
DOI – https://doi.org/10.61421/IJSSMER.2024.2101

ABSTRACT

The specific goal of the current empirical research was to examine the causes and consequences of knowledge management views in Ethiopian commercial banks when competitive advantage is employed as a mediator. A sample of 383 bank account holders in the Ethiopian town of Dilla was the subject of the investigation. Simple random sampling was the method used to select a sample. SEM was employed for mediation and model fitness, the CFA test for validity and hypothesis testing /KMO test used for dependability and data sufficiency. The results confirmed that the knowledge management practices and organizational performance of the sampled firm were modest. This implies that companies should keep enhancing their knowledge management procedures to boost organizational effectiveness. This leads the study to conclude that knowledge acquisition, sharing, retention, and utilization, when paired with competitive advantage, significantly predict the organizational performances of commercially owned banks in Ethiopia. Commercial banks should therefore closely monitor these kinds of knowledge management techniques in order to improve bank performance.

Keywords: Knowledge Management, Competitive Advantage, and Bank Performance.

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