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Volume 1 Issue 4 Jan 5,2024

The Significance of Market Orientation Strategies that Affect the Sustainability of Business Profitability: The Mediating Role of Employee Commitment Practice: A Case of Commercial Banks of Ethiopia Bule Hora Town

The Significance of Market Orientation Strategies that Affect the Sustainability of Business Profitability: The Mediating Role of Employee Commitment Practice: A Case of Commercial Banks of Ethiopia Bule Hora Town

Gada Gizachew Wakjira (PhD Scholar)
PhD Candidate in Bule Hora University, Marketing Management Department, Bule Hora University, Ethiopia

DOI – https://doi.org/10.61421/IJSSMER.2023.1405

ABSTRACT

The purpose of this study aims the Significance of Market Orientation practice that affect sustainable Business performance, the Role of Employee commitment; the case of public banks of Ethiopia Bule Hora town, Market orientation is a business perspective that makes the customer the focal point of a business company’s total operation. The general objective of the study is to investigate the effect of Market orientation is the business organizations seek to understand customers expressed and latent needs and develop superior solutions for those needs. The research idea stems from study findings that market orientation not only affects the sustainability of business performance of the concern directly but also indirectly Employee commitment has also confounded to affect directly and indirectly. On the basis and types of data gathered and the instrument used, quantitative research design to use Confirmatory factor analyze and the data analysis were employed for sample size determination valid 368 respondents and as most of the respondent replied to major effect of market orientation data have been collected from employees the bank and customers of both public commercial banks Ethiopia Bule Hora town. The scales have been purified and validated with the help of confirmatory factor analysis (CFA) and the results of structure equation modeling (SEM) revealed a significant relationship between market orientation strategies and sustainable business performance, with mediating role of employee commitment have been confirmed, which yielded to the significant results to used SPSS Version 22 and AMOS 23 to analysis SEM, Standard Regression Weights and model fit value.

Keywords: Market orientation, Intelligence generation, Intelligence dissemination, Employee satisfaction, Customer satisfaction and Business performance.

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by Editor
Volume 1 Issue 4 Dec 29,2023

Systematic Literature Review of Human Capital in Context of Economic Growth


Wako Jio
PhD Scholar, Department of Management, Bule Hora University, Ethiopia

&

Chalchissa Amentie Kero
Associate Professor, Ethiopian Civil Service University, Ethiopia

DOI – https://doi.org/10.61421/IJSSMER.2023.1404

ABSTRACT

The purpose of this work is to investigate the connection between economic growth and human capital. The paper examines prior research on the relationship between human capital and economic growth, analyses datasets from other studies, and makes some conclusions. In terms of (i) the new endogenous theory, (ii) the neo-classical growth model, (iii) the Solow growth production-function, (iv) the theoretical framework of economic growth theory, and (v) empirical evidence on the relationship and causal link between human capital and economic growth, the paper summarises articles on human capital. Evaluating the body of research on human capital and economic growth will provide a thorough literature guide for developing developmental objectives for any region, both in the short and long terms, and for formulating and implementing policies.

Keywords: Human capital, Economic growth, Education, Training, Health

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by Editor
Volume 1 Issue 4 Dec 23,2023

Protecting the Best Interests of Children: A Critical Analysis of Child Custody and Divorce Proceedings in Nigeria under the Child Rights Act 2003


Wilson Diriwari

PhD (Brunel University), London) L.L.M. (Lagos State University), L.L.B. (Obafemi Awolowo University), Solicitor (England and Wales). Lecturer in Law. The author accepts full responsibility for any errors or omissions in this paper and welcomes correspondence to wilson@wsolicitors.co.uk

&

Damfebo K Derri

Professor of law. Dean of the Faculty of Law. Niger Delta University Yenagoa, Bayelsa State, Nigeria

DOI – https://doi.org/10.61421/IJSSMER.2023.1403

ABSTRACT

Purpose: This journal article is to analyse child custody and divorce cases in Nigeria emphasising the Child Rights Act of 2003.

Design Methodology/ Approach: This study uses textual analysis including library sources, case studies, and government reports, to examine the difficulties that occur when children’s best interests are not taken into account in the course of custody battles within Nigeria’s legal system.

Findings: It is obvious from the findings of this study that the Child Rights Act 2003, protects the rights and welfare of children during divorce processes. Nonetheless, practices and lack of means make it difficult to implement it.

Original Value: The originality is seen through this paper’s ability to present useful information concerning Nigerian child custody and divorce processes. Moreover, it suggests some ways of improving child custody orders while at the same time implementing the Child Rights Act 2003. In Nigerian culture, this research helps us understand how we can protect children during marital disputes with its attendant problems as well as prospects

Keywords: Child Custody, Divorce proceedings, Child rights, best interests

REFERENCES

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by Editor
Volume 1 Issue 4 Dec 20,2023

Factors Affecting Growth of Micro and Small Enterprises: A Case of Adola Woyu Town, Guji Zone Oromia Ethiopia


Huna Chuluke Gelchu
Counseling Department Teacher Training College Adola, Ethiopia

&

Dawit Udessa Gede
Department of Management, College of Business and Economics, Bule Hora University, Ethiopia

DOI – https://doi.org/10.61421/IJSSMER.2023.1402

ABSTRACT

The purpose of this study was to assess the challenging factors for growth of micro and small enterprises in Adola Woyu town. It covers both internal and external environmental factors that have potential influences on growth transformation of MSE in town. The study adopted a mixed research approach. The primary data was collected from the member of MSE and concerned officials through written questionnaire and interviews. Data was collected from 212 respondents through those data collection tools. Both probability and non-probability sampling techniques were employed to select sample from targeted populations. MSE in Adola town were classified in five strata namely Trade, Manufacturing; Urban agriculture, Services and construction and sample were drawn from each stratum proportionally.  Purposive sampling technique was employed to select interviewers from MSE members as well as from concerned officials. 5-point Likert scale questions were employed to investigate about the factors hinders smooth growth of MSE study area for in-depth investigation of respondents’ feeling and believes through this attitudinal scale questions. Both descriptive and inferential statistics were employed for data analysis. Frequency table, percentage, mean and standard deviation from descriptive and correlation and multiple regression were used for analysis. The findings of the study reveal that both internal and external variables have significant effects on growth of MSE in Adola town. Hence, it was recommended that both government and member of MSE should give more attention and watch both internal and external factors to ensure sustainable growth of MSE.

Keywords: Business, growth, marketing information, infrastructure facilities, managerial skill

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Volume 1 Issue 4 Dec 13,2023

Democracy as an Impediment to Progress in Developing Countries: Social Constructs versus Realities in Kenya


Frank Ojwang
University of Nairobi, Kenya

DOI – https://doi.org/10.61421/IJSSMER.2023.1401

ABSTRACT

The question as to whether democracy is succeeding or failing in Sub-Saharan Africa since it was introduced by colonial masters and the West requires further interrogation and critical analysis. The enforcement of democracy is paradoxically observed in the tactfully woven governance system led by surrogate ‘whitened’ African colonialists that extend the colonial mission. The fruits of democracy remain elusive to the developing countries like Kenya, with only a handful of privileged Kenyans benefiting in reality. This paper analyses the social constructs of democracy in developing countries like Kenya using content analysis of 66 open access SCOPUS indexed journals between 1961-2023 and deconstructs the nuances of democracy using bibliometric analysis of 381 SCOPUS indexed articles to illuminate the hidden but harsh realities of the failing democracy as implemented in Kenya. This is a phenomenological analysis that seeks to relay perspectives and behaviors based on the experiences and observation by the researcher. A section of African researchers have questioned the efficacy of democracy as a form of governance in Kenya. The researcher analyses the Kenyan historical epochs from 1900 to 2022 using historical analysis method and as a basis for proving that democracy as implemented is ineffective and inefficient for achieving statehood and equitable development. The paper uses qualitative methods to debunk the fallacy that democracy works in developing countries like Kenya using facts and realities. The article argues that the epistemological injustice presents the systemic research gap as knowledge continues to be a reserve for the knowers that form the majority that set the standards for education globally. This paper uses democratic theory and secondary data sources to analyse whether democracy is the right foundation of the governance system for developing countries in Sub Sahara Africa where the countries have multiethnic societies that have historically had different cultural practices.

Key words: Democracy, Ethnography, Governance, Kenya, Reality, Social constructs

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