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Archive 24 August 2023

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Volume 1 Issue 2 Aug 24,2023

Assessments of CFA Measurement Model of Digital Marketing Success with Business Performance: The Mediating role of Customer Loyalty: The Case of Commercial Banks of Ethiopia (CBE), Ethiopia


Gada Gizachew Wakjira
PhD Candidate in Bule Hora University, Marketing Management Department, Bule Hora University, Ethiopia

DOI – https://doi.org/10.61421/IJSSMER.2023.1204

ABSTRACT

Customer loyalty of CBE is often seen as one of the decisive factors in determining the fate of organizations, in the age of digitalization, the organizations should think of advanced strategies to increase their competitiveness, and market share by employing loyalty of the potential of digital content, and enhancing their digital Marketing Success, and the aim of this study that provides, a conceptual of CFA Measurement Model of Digital Marketing Success with Business Performance the Mediating role of Customer Loyalty  in Case of  Commercial Banks of Ethiopia (CBE), that introduce to analyses a Confirmatory Factor Analyses (CFA) of digital Marketing success on Business Performance, and it discuss the concepts of Confirmatory measurement  factor data analysis, to construct Composite Reliability, Convergent Validity and to Confirm (SEM) Structural Equation Modeling practice Maintain Regression Weights be a Direct influence, indirect influence, Correlation, and Variance extracted and the indexed of mediating result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the Regression group Weights analyses in a model that includes, a Green Marketing Strategies like Digital device, Digital platform, digital data, Digital Media and Digital Technology that affect Business Performance a Mediating Effect of Customer Loyalty, and data to analyses construct SEM, and to  investigate with SPSS model V.25 that uses data from the digital Marketing success to analyse it’s effect with business Performance, to use 280 sample respondents in CBE, Ethiopia.

Keywords: Digital device, Digital platform, digital data, Digital Media and Digital Technology, digital marketing success, customer loyalty and CBE.

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by sinrah1007@gmail.com
Volume 1 Issue 2 Aug 24,2023

The Second Order Confirmatory Factor Analyses (CFA) Model Fit Assessments of Brand Awareness with Brand Loyalty: In Case of Private and Public Banks of Ethiopia, Bule Hora Town


Gada Gizachew Wakjira
PhD Candidate in Bule Hora University, Marketing Management Department, Bule Hora University, Ethiopia.

&

Mohammed Isak Ibrahim
MBA, in Bule Hora University, Management Department, Bule Hora University, Ethiopia. Horn Africa, June 2023, Ethiopia.

DOI – https://doi.org/10.61421/IJSSMER.2023.1203

ABSTRACT

The study confirmed literature in Brand Awareness indicators Perceived Awareness, Relevance Awareness, Knowledge Awareness and Esteem Awareness, and brand Loyalty attitude and behavioral indicators to investigate second-ordered or Multiple model of Confirmatory data analyses with respect to brand loyalty in particular. This study empirically attempts to discuss the particular issue by examining the relationship between two or more variables assessed in second Order or Multiple models of brand awareness and brand loyalty. The data were collected from Private and public banks of Ethiopia Bule Hora town from customers and Employees of banks. For quantitative research, design used SPSS v.25 and for the Confirmation data to use AMOS V.23, and CFA Model of Second Orderd or multiple data investigation Loading factors and Model fit indexed techniques were applied to a sample of 384 respondents of customers, and Employees of private and public Banks of Ethiopia, Bule Hora town. The results revealed that brand awareness and brand loyalty have a significant and positive relationship with Perceived Awareness, Relevance Awareness, Knowledge Awareness Esteem Awareness, and brand Loyalty attitude and behavioral indicators. The value of factor loading investigation over all data purification index value is fully verified between Brand awareness and Brand Loyalty within his indicators, and most second Order or multiple model results have high loading factor output indicated above 0.05% and this paper has discussed the results, and an implication compared with prior discussed conclusion and recommendations to be verified in this investigation.

Keywords: Brand loyalty, Brand awareness, Perceived Awareness, Relevance Awareness, Knowledge Awareness and Esteem Awareness, Brand Loyalty, and CBE.

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by sinrah1007@gmail.com
Volume 1 Issue 2 Aug 16,2023

Ethics of COVID-19 vaccine mandates: learning from past experiences of pandemic in Tanzania


Ludovick Jacob Myumbo
Department of Sociology, St. Augustine University of Tanzania, Tanzania.

DOI – https://doi.org/10.61421/IJSSMER.2023.1202

ABSTRACT

Response to pandemics raises many pressing ethical issues, but key among them is the fundamental question on whether and how far the public health policy should guarantee the community health without the infringement of the individual freedom. This study used a phenomenological design to articulates the ethical issues surrounding COVID-19 vaccine mandates in Tanzania. The goal was to recreate pandemic experiences and learn from it so as to best prepare ourselves for future pandemics. One important lesson about vaccine mandates is to recognize value pluralism and not to reduce all things that matter to either a single or only two values, say consequential or deontological values. This implies that not only several values have roles to play in public health decisions, but also that some values are not reducible to a common super-value when considering policy options.

Keywords: COVID-19 vaccines, vaccine mandates, ethics, lived experiences, value pluralism

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by sinrah1007@gmail.com
Volume 1 Issue 2 Jul 27,2023

Social Media and Political Propaganda: A double-edged Sword for Democratic Consolidation in Nigeria


Osimen Goddy Uwa*

Department of Political Science and International Relations, Covenant University, Ota, Nigeria
&
Adeyefa Christianah Ronke**
Department of Mass Communication, Joseph Ayobabalola University, Ikeji-Arakeji. Osun State, Nigeria

DOI – https://doi.org/10.61421/IJSSMER.2023.1201

ABSTRACT

Social media serves as a powerful tool for politicians to engage with voters and drive the conversation in their favor. Still, the authenticity and accuracy of online information can be questionable as there are currently no mechanisms in place to regulate or sanction the spread of false or misleading information on social media, making it even more challenging to combat the proliferation of political propaganda. Also, the prevalent availability and lack of mechanisms to checkmate it allows individuals and political actors to spread misleading information which causes a significant problem. Therefore, the trust of this paper was to examine the role of social media platforms specifically Facebook and Twitter, as well as the gaps and challenges in identifying the dissemination and amplification of political propaganda in Nigeria. The study utilized qualitative research and was analyzed descriptively. The study revealed that social media promotes political propaganda and manipulates the perception of the electorate which changes the outcome of elections.  Ultimately, the paper argues that a comprehensive approach is needed to regulate the spread of political propaganda on social media platforms in Nigeria, which include; the creation of digital literacy programs that focuses on media literacy and online etiquette, deeper cooperation between the Nigerian government and social media platforms to curb the spread of political propaganda, the establishment of legal frameworks to punish offenders, mitigating political propaganda are some of the recommendations highlighted in this study.

Keywords:  Social media, Political Propaganda, Election, Politic, Nigeria

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by sinrah1007@gmail.com
Volume 1 Issue 1 Jul 14,2023

Modern War Technologies and Global Peace and Security


Rufus Aisedion
Faculty of Social Sciences, Department of Political Science, Ambrose Alli University Ekpoma Edo State, Nigeria
&
Osimen, Goddy Uwa
Department of Political Science &International Relations, Covenant University, Ota, Nigeria

DOI – https://doi.org/10.61421/IJSSMER.2023.1105

ABSTRACT

An attempt was made in this paper to reflect on the transformation of war from 18th-century military engagements on the battlefield to the use of modern technology where wars are fought in decentralized ways from land, air, and sea with devastating impact on peace. The study becomes necessary to unveil how the relics of war with its multiplier effects impact world peace. War is a violent conflict declared by two or more states over resources, occupation of territory, among others, with debilitating consequences on both human and material resources. In the study, three theoretical orientations were used for analysis. These include devil’s theory, realists, and the military-industrial complex. Historical analysis was employed as the incidents of wars were past events. The paper uses a qualitative method of data gathering. The findings of the paper revealed that peace is elusive where war is fought. Since people are vulnerable to hunger, diseases, decay infrastructure, among others, it was recommended that disarmament is the option among others if the world would enjoy peace.

Keywords: War, Modern, Weapons, Military, Technology, Peace

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by sinrah1007@gmail.com
Volume 1 Issue 1 Jul 3,2023

Relationship Determination of Entrepreneurial Orientation practice, Employee Satisfaction, Customer Satisfaction with Business Performance: A case of CBE Bule Hora Town Ethiopia


Gada Gizachew Wakjira
Research Scholar (Ph.D.), Bule Hora University, Marketing Management Department, Bule Hora University, Bule Hora, Horn Africa, May 2023, Ethiopia.
ORCID- 000-0002-7725-1161

DOI-  https://doi.org/10.61421/IJSSMER.2023.1104

ABSTRACT 

The aim of this study has aimed depending the influencing factor of direct effects of EO with BP with mediating influence of Employee and Customer Satisfaction, and how Business organization bank CBE, Ethiopia (EO) influences BP of Commercial Banks of Ethiopia, using the Explanatory Inferential, Model Summery, Analyses of Variance Coefficient of Regression influence to test hypotheses test. In this study, factor that affects Entrepreneurial Orientation on Business performance as a mediating effect variable Employee satisfaction of Customers Satisfaction was considered with 384 unknown respondents, and the results show positively effects Entrepreneurial Orientation with Business performance, Employee Satisfaction with Business performance, Customers Satisfaction with Business Performance, Entrepreneurial Orientation with Employee Satisfaction, and Entrepreneurial Orientation with Customers Satisfaction positive relationship with business performance, and the study provides both independent, Dependent and Mediating Variables has significantly positive influence in CBE, Ethiopia.

Keywords: Business Performance, Entrepreneurial Orientation, employee Satisfaction, customer satisfaction and CBE.

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  4. Dubey, R., Gunasekaran, A., Childe, S. J., Bryde, D. J., Giannakis, M., Foropon, C., Roubaud, D., & Hazen, B. T. (2020), Big data analytics and artificial intelligence pathway to operational performance under the effects of entrepreneurial orientation and environmental dynamism. International Journal of Production Economics, 226 (August) 107599. https://doi.org/10.1016/j.ijpe.2019.107599.
  5. Gada Gizachew Wakjira (2022). The significance effect of Market Orientation on Business Performance the mediation Role of Customer Satisfaction and Employee Satisfaction the case of CBE, PUIRJ p. 65-88. https://Doi:105281/zenodo.7495221
  6. Gada Gizachew Wakjira (2021). The determinants of Coffee Quality on Export Performance the A case of Bule Hora Branch ECX. Journal of International Journal of Multidisciplinary Educational Research. P. 10-18. Http://ijmer.in.doi./2021/10.09.83
  7. Haroon R Abbu (2016) Synergistic Effects of Market Orientation Implementation and Internalization Levels and its Impact on Firm Performance published in Journal of Business Research p.1-15. https://pqdtopen.proquest.com/doc/2154809602.html?FMT=ABS
  8. Hayes, A. F. (2022). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach (3rdEd.). The Guilford Press.
  9. Knoster, K. C., & Goodboy, A. K. (2020), A conditional process model of academic demands and student learning. Communication Education, 69(3), 335–355. https://doi.org/10.1080/03634523.2020.1713387
  10. Muralidharan, S., & Kim, E. A. (2020). Can empathy offset low bystander efficacy Effectiveness of domestic violence prevention narratives in India. Health Communication, 35(10), 1229–1238. https://doi.org/10.1080/10410236.2019.1623645
  11. Rahmat, M., Akib, H., Rizal, M., Sakawati, H., & Aslinda, A. (2021), Hubungan Bundara Organizes Denman Inovasi Perusahaan Correlation of Organizational Culture with Company Innovation, JENIUS (J0urnal of Management Summer Daya Manusia), 4(2), 145. https://doi.org/10.32493/jjsdm.v4i2.9083.
  12. Siagian, G. S., & Ikatrinasari, Z. F. (2019), Pengaruh Manajemen Pengetahuan Terhadap Inovasi: Kasus Industri IT di Indonesia, Operations Excellence Journal of Applied Industrial Engineering, 11(1), 71. https://doi.org/10.22441/oe.v10.3.2018.017.
  13. Shah, S. Z. A., & Ahmad, M. (2019), Entrepreneurial orientation and performance of small and medium-sized enterprises: mediation effects of differentiation strategy. Competitiveness Review, 29(5), 551–572. https://doi.org/10.1108/CR-06-2018-0038.
  14. Susana, E., &Andarwati, M.(2021), Peningkatan Keunggulan Bersaing dan Kieran UKM di Era Pandemic Covid-19. In Seminar National Sistem Informs (SENASIF) (Vol. 5, pp. 2729-2742).
  15. Tseng, C. H., Chang, K. H., & Chen, H. W. (2019), Strategic orientation, environmental innovation capability, and environmental sustainability performance: The case of Taiwanese suppliers. Sustainability (Switzerland), 11(4), 1–19. https://doi.org/10.3390/su11041127.

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Volume 1 Issue 1 Jun 19,2023

Neuromarketing: Integrated Marketing Communication Recent Tool


Fikeralem Toma
Department of Marketing Management, College of Business & Economics, Bule Hora University, Ethiopia,

Fisseha Dejene Yadete
Department of Marketing Management, College of Business & Economics, Bule Hora University, Ethiopia,
&
Shashi Kant
Department of Management, College of Business & Economics, Bule Hora University, Ethiopia
https://orcid.org/0000-0003-4722-5736

DOI – https://doi.org/10.61421/IJSSMER.2023.1103

ABSTRACT

An increasing amount of research is being done on how customers’ brain responses impact their decision-making since it is crucial to understand why consumers choose one product over another in the current market. Customers’ decisions are influenced by neuromarketing and its implicit and automatic processes, which also reveal any covert understanding of consumer behavior. While positioning itself as one of the primary areas of study aimed at achieving this goal, neuromarketing is still a relatively new and fast developing field. The purpose of the study was to investigate how advertising affects customers’ online purchase decisions. Another objective is to investigate how consumers’ gaze patterns, fixation rates, heat maps, and feelings are affected by stimuli or marketing initiatives. The stimulus is provided by the consumer, and the advertising campaign measures the response. The most recent studies’ systematic literature review was employed by the authors. With the aid of PRISMA, the scanned literature was included and excluded. Authors used the Forest Plot based on partial correlation to examine the effect size of the literature they had used. SLR’s publication bias was examined using a funnel plot. To bolster the strength of the evaluated literature, content analysis was done.

Keywords: Neuromarketing, Automatic Processes, PRISMA, Forest and Funnel Plot.

REFERENCES

  1. Adeola, O., Evans, O., Ndubuisi Edeh, J., & Adisa, I. (2022). The Future of Marketing: Artificial Intelligence, Virtual Reality, and Neuromarketing. Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives, 253-280.
  2. Adula, M., Kant, S., & Birbirsa, Z. A. (2022). Systematic Literature Review on Human Resource Management Effect on Organization Performance. Annals of Human Resource Management Research, 2(2), 131-146.
  3. Adula, M., Kant, S., & Birbirsa, Z. A. (2023). Qualitative Analysis with MAXQDA: Effect of HRM Practices on Organization Performance with Mediation of Employees’ Work Attitude in Textile Industries of Ethiopia.
  4. Ala, M., Nair, S., & Rasul, T. (2022). The power of neuromarketing: Taking luxury fashion marketing in Southeast Asia markets to a whole new level. In Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives (pp. 73-98). Cham: Springer International Publishing.
  5. Aldayel, M., Ykhlef, M., & Al-Nafjan, A. (2020). Deep learning for EEG-based preference classification in neuromarketing. Applied Sciences, 10(4), 1525.
  6. Ali Gaafar, H., & Al-Romeedy, B. (2022). Neuromarketing as a novel method to tourism destination marketing: Evidence from Egypt. Journal of Association of Arab Universities for Tourism and Hospitality, 22(1), 48-74.
  7. Alsharif, A. H., Salleh, N. Z. M., & Baharun, R. (2021). Neuromarketing: Marketing research in the new millennium. Neuroscience Research Notes, 4(3), 27-35.
  8. Alsharif, A. H., Salleh, N. Z. M., & Baharun, R. (2021). Neuromarketing: The popularity of the brain-imaging and physiological tools. Neuroscience Research Notes, 3(5), 13-22.
  9. Alsharif, A. H., Salleh, N. Z. M., Abdullah, M., Khraiwish, A., & Ashaari, A. (2023). Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda. SAGE Open, 13(1), 21582440231156563.
  10. Alsharif, A. H., Salleh, N. Z. M., Hashem E, A. R., Khraiwish, A., Putit, L., & Arif, L. S. M. (2023). Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers. Sustainability, 15(5), 4603.
  11. Bhardwaj, S., Rana, G. A., Behl, A., & de Caceres, S. J. G. (2023). Exploring the boundaries of Neuromarketing through systematic investigation. Journal of Business Research, 154, 113371.
  12. Bočková, K., Škrabánková, J., & Hanák, M. (2021). Theory and practice of neuromarketing: Analyzing human behavior in relation to markets. Emerging Science Journal, 5(1), 44-56.
  13. Branch, I. R. A. N. (2019). Effects of Neuromarketing On Marketing Performance And Market Share Growth: Case Study of Selected Manufacturing Companies of Bushehr Province, Iran. ItJEMAST 10 (6) 2019, 803.
  14. Dabaso, A., Engida, A., Degefa, T. T., & Kant, S. Contextual Influence of Entrepreneurship Determinants on MSE’s Performance in Ethiopia, Horn of Africa. Amber, 12(2), 6.
  15. Dereso, C.W., Kant, S., Muthuraman, M., Tufa, G. (2023). Effect of Point of Service on Health Department Student’s Creativity in Comprehensive Universities of Ethiopia: Moderating Role of Public-Private Partnership and Mediating Role of Work Place Learning. In: Jain, S., Groppe, S., Mihindukulasooriya, N. (eds) Proceedings of the International Health Informatics Conference. Lecture Notes in Electrical Engineering, vol 990. Springer, Singapore. https://doi.org/10.1007/978-981-19-9090-8_13
  16. Fisseha Dejene Yadete, & Shashi Kant. (2023). Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review. Partners Universal International Innovation Journal, 1(2), 105–116. https://doi.org/10.5281/zenodo.7856978
  17. Fisseha Dejene Yadete, Shashi Kant, & Chalchissa Amentie Kero. (2023). Meta-Analysis of Marketing Innovation on Firm’s Performance of Small & Medium Enterprises With the Moderating Effect of Government Support Program: In Case of Selected Sub-cities of Addis Ababa, Ethiopia. Partners Universal International Innovation Journal, 1(2), 127–140. https://doi.org/10.5281/zenodo.7857128
  18. Gemechu Tufa, & Shashi Kant (2023). Introductory Qualitative Research in Psychology by Carla Willig: A Book Review. Partners Universal International Innovation Journal, 1(2), 49–54. https://doi.org/10.5281/zenodo.7853394
  19. Gill, R., & Singh, J. (2022). A study of neuromarketing techniques for proposing cost effective information driven framework for decision making. Materials Today: Proceedings, 49, 2969-2981.
  20. Gurgu, E., Gurgu, I. A., & Tonis, R. B. M. (2020). Neuromarketing for a better understanding of consumer needs and emotions. Independent Journal of Management & Production, 11(1), 208-235.
  21. Halkiopoulos, C., Antonopoulou, H., Gkintoni, E., & Aroutzidis, A. (2022, April). Neuromarketing as an Indicator of Cognitive Consumer Behavior in Decision-Making Process of Tourism destination—An Overview. In Transcending Borders in Tourism Through Innovation and Cultural Heritage: 8th International Conference, IACuDiT, Hydra, Greece, 2021 (pp. 679-697). Cham: Springer International Publishing.
  22. Kant, S. (2020). Critical Appraisal of Prevailing Marketing Mix: Applies Particularly to the Digital Marketing Metaphor.
  23. Kant, S., & Adula, M. (2022). Mediation Effect Of Customer Satisfaction Between Promotion Mix Elements And Customer Buying Behavior In Education Sector Of Ethiopia. International Journal of Islamic Business and Management Review, 2(2), 174-181.
  24. Kant, S., Adula, M., Belay, B., & Dabaso, A. (2022). Mediation Effect of Customer Satisfaction in the Relationship Between Promotion Mix Elements and Customer Buying Behavior in Education Sector of Ethiopia. Partners Universal International Research Journal, 1(4), 210-217.
  25. Kant, S., Belay, B., & Dabaso, A. (2023). Coffee Logistics Operation Knowledge Effect on Cooperative Associations Functionalism in Ethiopia with Mediation of Cybernetics and Local People Knowledge Base. Journal of Production, Operations Management and Economics (JPOME) ISSN 2799-1008, 3(01), 21-33.
  26. Mansor, A. A., & Isa, S. M. (2020). Fundamentals of neuromarketing: what is it all about?. Neuroscience Research Notes, 3(4), 22-28.
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  28. Nilashi, M., Samad, S., Ahmadi, N., Ahani, A., Abumalloh, R. A., Asadi, S., … & Yadegaridehkordi, E. (2020). Neuromarketing: a review of research and implications for marketing. Journal of Soft Computing and Decision Support Systems, 7(2), 23-31.
  29. Oikonomou, V. P., Georgiadis, K., Kalaganis, F., Nikolopoulos, S., & Kompatsiaris, I. (2023). A Sparse Representation Classification Scheme for the Recognition of Affective and Cognitive Brain Processes in Neuromarketing. Sensors, 23(5), 2480.
  30. Paramashivaiah, P., Aravind Soudikar, Abasara Dabaso, and Shashi Kant. “Impact of Advertising in Attracting Clients for Digital Money lending in Africa.” Amber 12, no. 2: 35.
  31. Pereira, V. C., Membiela-Pollán, M., & Sánchez, E. (2022). Nostalgia, Retro-Marketing, and Neuromarketing: An Exploratory Review. Journal of Creative Industries and Cultural Studies: JOCIS, (7), 107-126.
  32. Spence, C. (2020). On the ethics of neuromarketing and sensory marketing. Organizational Neuroethics: Reflections on the Contributions of Neuroscience to Management Theories and Business Practices, 9-29.
  33. Wakjira, G. G., & Kant, S. (2022). Assessment of Challenges and Prospects of Local Milk Supply on Market Performance: A Case Of Ethiopia, Horn Of Africa. JURNAL PETERNAKAN SABANA, 1(2), 102-109.
  34. Wakjira, G. G., & Kant, S. (2022). Significance Of Market Orientation On Business Performance With Mediating Role of Employee And Customer Satisfaction In Ethiopia Banks. Partners Universal International Research Journal, 1(4), 118-125.

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Volume 1 Issue 1 Jun 15,2023

Extracurricular Activities: Prospects and Challenges among Female Students in Secondary Schools in Chanika Ward, Tanzania


John Clement
Educational officer, Temeke Municipality, Tanzania
&
Prospery M. Mwila
Department of Educational Foundation: St. Augustine University of Tanzania, Tanzania

DOI – https://doi.org/10.61421/IJSSMER.2023.1102

ABSTRACT

The provision of quality education demands that students receive holistic development so that they have intellectual, physical, spiritual, emotional and social growth. In a bid to provide physical growth, schools have extracurricular activities for students. This study investigated the status of extracurricular activities and their role in the learning process of female students in Chanika Ward in Dar es Salaam City, Tanzania. It was guided by two objectives: to identify the types of extracurricular activities carried out in public secondary schools that enhance the teaching and learning process among female students and to describe the challenges hindering the participation of female students in extracurricular activities. The study employed a mixed research approach and a descriptive research design. The study used a sample size of 233 participants from four public secondary schools and included students, teachers, heads of schools, and ward education officers. Data were collected through questionnaires, interview guides, and observation guides. Descriptive statistics were used to analyse quantitative data, while qualitative data were analysed thematically. The results showed that there are four categories of extracurricular activities that female students participated in: sports and games; academics; activities related to production; and social clubs. These activities are said to have a greater impact on student attendance and help foster relationships between classmates and peers and rein in delinquent behaviour. The study also found insufficient facilities and infrastructure to support the participation of female students. Therefore, educational stakeholders should guarantee that the infrastructure and facilities for extracurricular activities are sufficient and appropriate for each student’s gender. This would make it possible for students of both genders to profit from participation in extracurricular activities.

Keywords: Extracurricular, challenges, participation, activities, female students, public secondary schools, Tanzania

REFERENCES

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  • Biyangwa, J.A. (2019) The role of parents in supporting primary schools pupils: A study Temeke municipal council Dar es Salaam, Tanzania. The thesis of Master’s Degree of Arts in Education Management and Planning of St. Augustine University of Tanzania
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  • Bush, J.M. (2003). Effect of Extracurricular Activities on School Dropout. HonorsProjects, Paper 16. http://digitalcommons.iwu.edu/psych_honproj/16S
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  • Craft, S.W. (2012). The Impact of Extracurricular Activities on Student Achievement at the High School Level. A dissertation submitted to the University of Mississippi.
  • Eccles, J. S. Barber, B, L. Stone, M,& Hunt, J. Student. (2003) Student extracurricular activities and adolescent development. Journals of social Issues, 59(4), 865-889.
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  • Omary, L.M. (2011) Education Research concepts and Methods: Dar es Salaam, Tanzania Delah Educational Publisher.
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  • Haliimah, N. (2010). An Investigation of the Management of Extracurricular Programs in Selected Inner-City Secondary Schools: A Case Study. A Masters Dissertation submitted to the University of South Africa.
  • Mubanga, M, (2011). The relationship between involvement in extracurricular activities and pupil discipline in high schools in Livingstone. The University of Zambia
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Volume 1 Issue 1 Jun 6,2023

Financial Resource Management: Status and Challenges in Public Secondary Schools in Kinondoni Municipality, Tanzania

George A. Nachinguru
Educational Officer, Dar es salaam City, Tanzania
&
Prospery M. Mwila
Department of Educational Foundation: St. Augustine University of Tanzania, Tanzania

DOI – https://doi.org/10.61421/IJSSMER.2023.1101

ABSTRACT

One of the most important resources for obtaining a top-notch education is financial. Ensuring that the necessary funding is secured on time and that the schools are making the best use of their current financial resources is essential for improving educational quality. The aim of this study was to examine the challenges that head of secondary schools experience when managing their financial resources. This study’s theoretical framework was the agency theory proposed by Stephen Ross and Barry Mitnick in 1973. A mixed-approach research method and a concurrent transformative research design were used. For the study’s participation sample, 39 respondents were necessary. The sample consisted of 22 teachers, 6 heads of schools, and 5 members of the school board. Questionnaires, interviews, and documentary analysis were used to collect data. The synthesis of the findings showed that the level of financial resource control functions displayed by secondary school heads of public schools was notably low. Lack of proper financial management abilities, a lack of financial guidelines, political influence, and corruption among committee members were issues related to this reality. To improve the management of financial resources and maximize the benefits from those resources, heads of schools should become fully versed in all financial resource management procedures and skills. This will help the schools perform more effectively overall.

Keywords: financial resource, challenges, management, status, secondary schools, Kinondoni, heads of schools.

REFERENCES

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