sinrah1007@gmail.com – International Journal of Social Science, Management and Economics Research

Volume 1 Issue 3 Oct 29,2023

Workforce diversity’s Nexus on Ethiopia Universities Performance

Adamu Alemu Satena

MBA, Lecturer, Department of Management, College of Business and Economics, Bule Hora University, Ethiopia

Shashi Kant*

*Assistant Professor, Department of Management, College of Business and Economics, Bule Hora University, Ethiopia

https://doi.org/10.61421/IJSSMER.2023.1305

ABSTRACT

The goal of this study was to investigate the impact of workforce diversity management on organisational performance in the context of Bule Hora University, Ethiopia with a particular emphasis on management of age, gender, ethnicity, educational background, cultural diversity, and religion diversity. Data from a sample of 362 people with a response rate of 97.2% was collected using a questioner to fulfil the study’s goal. Self-administered questionnaires were used to collect primary data, while published articles, journals, and research documents were reviewed to gather secondary data. After that, the SPSS software version 26.0 descriptive was used to analyze the data. Inferential statistics were employed to show the link between the independent and dependent variables, and statistics like frequencies, means, standard deviations, and percentages were used to describe the sample. The results show that management of age diversity, gender diversity, ethnic diversity, educational diversity, cultural diversity, and religion diversity has a statistically significant relationship with organisational success. In order to demonstrate their commitment to diversity and inclusion, higher education institutions should have a clear policy that is communicated to all relevant parties including the general public.

Keywords: Diversity, Cultural Diversity, Diversity Management, Workforce Diversity Management

REFERENCES

Adula, M. ., & Kant, S. . (2022). Examining Entrepreneurship Significant Factors affecting the Performance of MSE’s in Ethiopia, Horn of Africa. International Journal of Law Policy and Governance, 1(1), 24–32. https://doi.org/10.54099/ijlpg.v1i1.282
Adula, M. ., Kant, S. ., & Birbirsa, Z. A. . (2023). Effects of Training on Organizational Performance in the Ethiopian Textile Industry: Interview based Investigation using MAXQDA. IRASD Journal of Management, 5(1), 08–19. https://doi.org/10.52131/jom.2023.0501.0103
Adula, M., & Kant, S. (2022). Interpretative Phenomenological Perceptional Study of Women Entrepreneurs Facing Challenges in Entrepreneurial Activity in the Horn of Africa . Journal of Entrepreneurship, Management, and Innovation, 4(2), 321 – 335. https://doi.org/10.52633/jemi.v4i2.154
Adula, M., Ayenew, Z., & Kant, S. (2023). HOW EMPLOYEE’S WORK ATTITUDE MEDIATE IN BETWEEN EMPLOYEE REWARD SYSTEM AND PERFORMANCE: IN CASE OF ETHIOPIAN TEXTILE AND CLOTH INDUSTRIES. Horn of African Journal of Business and Economics (HAJBE), 6(1), 71-94. https://journals.ju.edu.et/index.php/jbeco
Adula, M., Kant, S., & Ayenew Birbirsa, Z. (2023). Systematic Literature Review on Human Resource Management Effect on Organization Performance. Annals of Human Resource Management Research, 2(2), 131–146. https://doi.org/10.35912/ahrmr.v2i2.1418
Asefa K., & Kant S. (2022). Transactional Academic Leadership Effect on Employee’s Engagement: the Mediating Impact of Extrinsic Motivation. Partners Universal International Research Journal, 1(4), 54–62. https://doi.org/10.5281/zenodo.7422224
Berwal, P., Dhatterwal, J. S., Kaswan, K. S., & Kant, S. (2022). Computer Applications in Engineering and Management. CRC Press. https://doi.org/10.1201/9781003211938
Boson, L. T. ., Elemo, Z., Engida, A., & Kant, S. (2023). Assessment of Green Supply Chain Management Practices on Sustainable Business in Ethiopia . Logistic and Operation Management Research (LOMR), 2(1), 96–104. https://doi.org/10.31098/lomr.v2i1.1468
Boson, L. T. ., Elemo, Z., Engida, A., & Kant, S. (2023). Assessment of Green Supply Chain Management Practices on Sustainable Business in Ethiopia . Logistic and Operation Management Research (LOMR), 2(1), 96–104. https://doi.org/10.31098/lomr.v2i1.1468
Dereso, C.W., Kant, S., Muthuraman, M., Tufa, G. (2023). Effect of Point of Service on Health Department Student’s Creativity in Comprehensive Universities of Ethiopia: Moderating Role of Public-Private Partnership and Mediating Role of Work Place Learning. In: Jain, S., Groppe, S., Mihindukulasooriya, N. (eds) Proceedings of the International Health Informatics Conference. Lecture Notes in Electrical Engineering, vol 990. Springer, Singapore. https://doi.org/10.1007/978-981-19-9090-8_13
Fikadu, G., Kant, S., & Adula, M. (2023). Halal Entrepreneurialism effect on Halal Food Industry Future in Ethiopia: Mediation role of Risk Propensity and Self Efficacy. Journal of Halal Science, Industry, and Business, 1(1), 15–25. Retrieved from https://journals.researchsynergypress.com/index.php/jhasib/article/view/1541
Fikadu, G., Kebede, K., & Kant, S. (2023). Entrepreneurship Orientation to Nurture the Halal Food Industry Future in Ethiopia. Journal of Islamic Economic and Business Research, 3(1). https://doi.org/10.18196/jiebr.v3i1.99
Garuma .G & Kant S. (2023). Employee Engagement in Ethiopia as a Result of Corporate Ethos. Partners Universal International Research Journal, 2(2), 190–201. https://doi.org/10.5281/zenodo.8046313
Gobena, A. E., & Kant, S. (2022). Assessing the Effect of Endogenous Culture, Local Resources, Eco-Friendly Environment and Modern Strategy Development on Entrepreneurial Development. Journal of Entrepreneurship, Management, and Innovation, 4(1), 118-135. https://doi.org/10.52633/jemi.v4i1.153
Kant S. (2020). Critical Appraisal of Prevailing Marketing Mix: Applies Particularly to the Digital Marketing Metaphor, Journal of Marketing and Consumer Research, 71, 38-40. DOI: 10.7176/JMCR/71-06
Kant S., Belay B., & Dabaso A.. (2022). Coffee Logistics Operation Knowledge Effect on Cooperative Associations Functionalism in Ethiopia with Mediation of Cybernetics and Local People Knowledge Base. Journal of Production, Operations Management and Economics(JPOME) ISSN 2799-1008, 3(01), 21–33. https://doi.org/10.55529/jpome.31.21.33
Kant, S. (2020). A Comparative Analysis of Entrepreneurial Growth Expectations between India and Ethiopia. European Journal of Business and Management. 12 (24), 21-16, DOI: 10.7176/EJBM/12-24-04
Kant, S., & Asefa, K. . (2022). Transformational educational leadership effect on staff members engagement: the mediating impact of intrinsic motivation. International journal of business and management (ijbm), 1(2), 35–49. https://doi.org/10.56879/ijbm.v1i2.13
Kant, S., Adula, M.(2022). Promotion Mix Elements and Customer Buying Behavior in Education Sector of Ethiopia. European Journal of Business and Management, 14 (21); DOI: 10.7176/EJBM/14-21-03
Kant, S., Adula, M., Yadete, F. D., & Asefa, K. (2023). Entrepreneurial Innovation Mediating among Marketing Strategies and Venture Sustainability in Ethiopia’s. International Journal of Entrepreneurship, Business and Creative Economy, 3(2), 92–107. https://doi.org/10.31098/ijebce.v3i2.1062
Kant, S., Dejene F., & Garuma G. (2023). Is Marketing Strategies and Business Sustainability are mediated through Entrepreneurial Innovation in Ethiopia? . Journal of Social Sciences and Management Studies, 2(2), 13–22. https://doi.org/10.56556/jssms.v2i2.489
Kant, S., Zegeye, Z., & Tesfaye, T. (2022). Coffee Supply Operation Management Consequences on Cooperative Societies Functionalism in Ethiopia. Logistic and Operation Management Research (LOMR), 1(2), 40–51. https://doi.org/10.31098/lomr.v1i2.1056
Kebede K., Yadete F.D., & Shashi Kant. (2023). Is Paradigm Shift from Traditional Marketing Mix to Digital Marketing Mix Effects the Organizational Profitability in Ethiopia? A Multivariate Analysis. Partners Universal International Research Journal, 2(1), 122–134. https://doi.org/10.5281/zenodo.7772438
Negeri, D. D. ., Wakjira, G. G. ., & Kant, S. . (2023). Is Strategic Leadership having a mediating role in Ethiopia’s SMEs sector when it comes to Entrepreneurial Skill and Motivation? A Multivariate Investigation. IRASD Journal of Management, 5(2), 74–86. https://doi.org/10.52131/jom.2023.0502.0108
Negeri, D. D. ., Wakjira, G. G. ., & Kant, S. . (2023). Is Strategic Leadership having a mediating role in Ethiopia’s SMEs sector when it comes to Entrepreneurial Skill and Motivation? A Multivariate Investigation. IRASD Journal of Management, 5(2), 74–86. https://doi.org/10.52131/jom.2023.0502.0108
Panigrahi, A. K. Nayak, R. Paul, B. Sahu and S. Kant, “CTB-PKI: Clustering and Trust Enabled Blockchain Based PKI System for Efficient Communication in P2P Network,” in IEEE Access, vol. 10, pp. 124277-124290, 2022, doi: 10.1109/ACCESS.2022.3222807.
Shiferaw, Y., & Kant, S. (2023). Effect of Coffee Supply Organizational Culture on the Structuralism of Cooperative Societies in Ethiopia. Logistic and Operation Management Research (LOMR), 2(1), 14–24. https://doi.org/10.31098/lomr.v2i1.1203
Tufa G, & Kant S. (2023). Introductory Qualitative Research in Psychology by Carla Willig: A Book Review. Partners Universal International Innovation Journal, 1(2), 49–54. https://doi.org/10.5281/zenodo.7853394
Tufa G. & Kant, S. (2023). Human Resource Management Practices: Assessing Value Added: Book Review. Journal of Social Sciences and Management Studies, 2(1), 23–27. https://doi.org/10.56556/jssms.v2i1.450
Tufa G., & Kant S. (2023). Human Resource Management Practices: Assessing Added Value: A Book Review. Partners Universal International Research Journal, 2(1), 135–142. https://doi.org/10.5281/zenodo.7775351
Wakjira G.G & Dr. Kant S. (2022). Significance Of Market Orientation On Business Performance With Mediating Role of Employee And Customer Satisfaction In Ethiopia Banks. Partners Universal International Research Journal, 1(4), 118–125. https://doi.org/10.5281/zenodo.7495221
Wakjira G.G.; Kant S. (2023) Assessment of Challenges and Prospects of Local Milk Supply On Market Performance: A Case Of Ethiopia, Horn Of Africa. Jurnal Peternakan Sabana, [S.l.], 1 (2),102-109, oct. 2022. ISSN 2549-0001. https://doi.org/10.58300/jps.v1i2.281
Wakjira, G. G. ., & Kant, S. (2023). Significance of Market Orientation on Business Performance with Mediating Role of Employee and Customer Satisfaction in Ethiopia Banks. Journal of Entrepreneurship, Management, and Innovation, 5(1), 144 – 158. https://doi.org/10.52633/jemi.v5i1.246
Wakjira, G. G., & Kant, D. S. (2022). Job Review Enablers Effect on Engagement of Worker in Ethiopia: A Data Adequacy Approach. TRADITIONAL JOURNAL OF LAW AND SOCIAL SCIENCES, 1(02), 206 –. Retrieved from https://ojs.traditionaljournaloflaw.com/index.php/TJLSS/article/view/51
Yadete F.D, & Kant S. (2023). Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review. Partners Universal International Innovation Journal, 1(2), 105–116. https://doi.org/10.5281/zenodo.7856978
Yadete F.D., & Kant, S. (2023). Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review. Journal of Social Sciences and Management Studies, 2(2), 1–12. https://doi.org/10.56556/jssms.v2i2.483
Yadete F.D., Kant S., & Kero C.A. (2023). Meta-Analysis of Marketing Innovation on Firm’s Performance of Small & Medium Enterprises With the Moderating Effect of Government Support Program: In Case of Selected Sub-cities of Addis Ababa, Ethiopia. Partners Universal International Innovation Journal, 1(2), 127–140. https://doi.org/10.5281/zenodo.7857128
Yadete, F. D. ., Kero, C. A. ., & Kant, S. . (2023). Market Innovation and Firm’s Performance: A Meta-Analysis of the Literature Reviewed. IRASD Journal of Management, 5(2), 106–115. https://doi.org/10.52131/jom.2023.0502.0111

by sinrah1007@gmail.com

Volume 1 Issue 3 Oct 29,2023

Mobilization of Deposit in Commercial Banks of Ethiopia: Conceptual Model Development through Literature Review

Dugo Debesso

MBA, Department of Management, College of Business & Economics, Bule Hora University, Ethiopia
&

Shashi Kant*

Assistant Professor, Department of Management, College of Business & Economics, Bule Hora University, Ethiopia

DOI – https://doi.org/10.61421/IJSSMER.2023.1304

ABSTRACT

The purpose of this study is to provide a conceptual framework and determine the factors influencing deposit mobilisation in Ethiopia’s commercial banks using the literature that is currently accessible. The bank’s yearly incremental deposit plan, which calls for the easy mobilisation of a sizable sum of money from the communities, is no longer the optimum method for undertaking deposit mobilisation. The literature relating to factors influencing deposit mobilisation at Ethiopia’s commercial banks is presented in this overview of the literature. As a result, there are three sections to the literature review. The introduction linked to overviews of deposit mobilisation in Ethiopian commercial banks and factors affecting deposit mobilisation are covered in the first portion of the literature review. The second portion looks at empirical concerns regarding the factors influencing deposit mobilisation. The conceptual framework for deposit mobilisation is shown in the third section, followed by the literature gap of the evaluated literature. Researchers framed the conceptual framework for the research’s future course using the most recent available literature.

Keywords: Deposit Mobilization, Lagged value of deposit, Economic Growth, Interest Rate

Reference

Adula, M. ., & Kant, S. . (2022). Examining Entrepreneurship Significant Factors affecting the Performance of MSE’s in Ethiopia, Horn of Africa. International Journal of Law Policy and Governance, 1(1), 24–32. https://doi.org/10.54099/ijlpg.v1i1.282
Adula, M. ., Kant, S. ., & Birbirsa, Z. A. . (2023). Effects of Training on Organizational Performance in the Ethiopian Textile Industry: Interview based Investigation using MAXQDA. IRASD Journal of Management, 5(1), 08–19. https://doi.org/10.52131/jom.2023.0501.0103
Adula, M., & Kant, S. (2022). Interpretative Phenomenological Perceptional Study of Women Entrepreneurs Facing Challenges in Entrepreneurial Activity in the Horn of Africa . Journal of Entrepreneurship, Management, and Innovation, 4(2), 321 – 335. https://doi.org/10.52633/jemi.v4i2.154
Adula, M., Ayenew, Z., & Kant, S. (2023). HOW EMPLOYEE’S WORK ATTITUDE MEDIATE IN BETWEEN EMPLOYEE REWARD SYSTEM AND PERFORMANCE: IN CASE OF ETHIOPIAN TEXTILE AND CLOTH INDUSTRIES. Horn of African Journal of Business and Economics (HAJBE), 6(1), 71-94. https://journals.ju.edu.et/index.php/jbeco
Adula, M., Kant, S., & Ayenew Birbirsa, Z. (2023). Systematic Literature Review on Human Resource Management Effect on Organization Performance. Annals of Human Resource Management Research, 2(2), 131–146. https://doi.org/10.35912/ahrmr.v2i2.1418
Asefa K., & Kant S. (2022). Transactional Academic Leadership Effect on Employee’s Engagement: the Mediating Impact of Extrinsic Motivation. Partners Universal International Research Journal, 1(4), 54–62. https://doi.org/10.5281/zenodo.7422224
Berwal, P., Dhatterwal, J. S., Kaswan, K. S., & Kant, S. (2022). Computer Applications in Engineering and Management. CRC Press. https://doi.org/10.1201/9781003211938
Boson, L. T. ., Elemo, Z., Engida, A., & Kant, S. (2023). Assessment of Green Supply Chain Management Practices on Sustainable Business in Ethiopia . Logistic and Operation Management Research (LOMR), 2(1), 96–104. https://doi.org/10.31098/lomr.v2i1.1468
Boson, L. T. ., Elemo, Z., Engida, A., & Kant, S. (2023). Assessment of Green Supply Chain Management Practices on Sustainable Business in Ethiopia . Logistic and Operation Management Research (LOMR), 2(1), 96–104. https://doi.org/10.31098/lomr.v2i1.1468
Bruce C. Cohen and George G. Kaufman (1965). Factors Determining Bank Deposit Growth by State: An Empirical Analysis, the Journal of Finance, Vol. 20, No. 1 (Mar., 1965), pp. 59-68.
Daniel C. Giedeman (2005). Branch Banking Restriction and Finance Constraints in Early 1965, Cambridge University Press, the Journal of Economics History, Vol. 1, PP 129-151.
Demirguc-Kunt, A., & Huizinga, H. (1999). Determinants of Commercial Bank Interest Margins and Profitability: Some Internationa Evidence. World Bank Economic Review, 13(2), 379-408.
Dereso, C.W., Kant, S., Muthuraman, M., Tufa, G. (2023). Effect of Point of Service on Health Department Student’s Creativity in Comprehensive Universities of Ethiopia: Moderating Role of Public-Private Partnership and Mediating Role of Work Place Learning. In: Jain, S., Groppe, S., Mihindukulasooriya, N. (eds) Proceedings of the International Health Informatics Conference. Lecture Notes in Electrical Engineering, vol 990. Springer, Singapore. https://doi.org/10.1007/978-981-19-9090-8_13
Eric K., Yao L., and Victor C. (2015). Determinants of Bank Deposits in Ghana: Does Interest Rate Liberalization Matters? Modern Economy, 2015, 6, 990-100
Eshetu Bekele & Mammo Muchie (2009). Promoting Micro Small & Medium Enterprises (MSMEs) for sustainable rural livelihood. Diiper Research Series, Factors determining commercial bank deposit Working Paper No.11, ISS 1902- 8679.
Fikadu, G., Kant, S., & Adula, M. (2023). Halal Entrepreneurialism effect on Halal Food Industry Future in Ethiopia: Mediation role of Risk Propensity and Self Efficacy. Journal of Halal Science, Industry, and Business, 1(1), 15–25. Retrieved from https://journals.researchsynergypress.com/index.php/jhasib/article/view/1541
Fikadu, G., Kebede, K., & Kant, S. (2023). Entrepreneurship Orientation to Nurture the Halal Food Industry Future in Ethiopia. Journal of Islamic Economic and Business Research, 3(1). https://doi.org/10.18196/jiebr.v3i1.99
Garuma .G & Kant S. (2023). Employee Engagement in Ethiopia as a Result of Corporate Ethos. Partners Universal International Research Journal, 2(2), 190–201. https://doi.org/10.5281/zenodo.8046313
Gobena, A. E., & Kant, S. (2022). Assessing the Effect of Endogenous Culture, Local Resources, Eco-Friendly Environment and Modern Strategy Development on Entrepreneurial Development. Journal of Entrepreneurship, Management, and Innovation, 4(1), 118-135. https://doi.org/10.52633/jemi.v4i1.153
Kant S. (2020). Critical Appraisal of Prevailing Marketing Mix: Applies Particularly to the Digital Marketing Metaphor, Journal of Marketing and Consumer Research, 71, 38-40. DOI: 10.7176/JMCR/71-06
Kant S., Belay B., & Dabaso A.. (2022). Coffee Logistics Operation Knowledge Effect on Cooperative Associations Functionalism in Ethiopia with Mediation of Cybernetics and Local People Knowledge Base. Journal of Production, Operations Management and Economics(JPOME) ISSN 2799-1008, 3(01), 21–33. https://doi.org/10.55529/jpome.31.21.33
Kant, S. (2020). A Comparative Analysis of Entrepreneurial Growth Expectations between India and Ethiopia. European Journal of Business and Management. 12 (24), 21-16, DOI: 10.7176/EJBM/12-24-04
Kant, S., & Asefa, K. . (2022). Transformational educational leadership effect on staff members engagement: the mediating impact of intrinsic motivation. International journal of business and management (ijbm), 1(2), 35–49. https://doi.org/10.56879/ijbm.v1i2.13
Kant, S., Adula, M.(2022). Promotion Mix Elements and Customer Buying Behavior in Education Sector of Ethiopia. European Journal of Business and Management, 14 (21); DOI: 10.7176/EJBM/14-21-03
Kant, S., Adula, M., Yadete, F. D., & Asefa, K. (2023). Entrepreneurial Innovation Mediating among Marketing Strategies and Venture Sustainability in Ethiopia’s. International Journal of Entrepreneurship, Business and Creative Economy, 3(2), 92–107. https://doi.org/10.31098/ijebce.v3i2.1062
Kant, S., Dejene F., & Garuma G. (2023). Is Marketing Strategies and Business Sustainability are mediated through Entrepreneurial Innovation in Ethiopia? . Journal of Social Sciences and Management Studies, 2(2), 13–22. https://doi.org/10.56556/jssms.v2i2.489
Kant, S., Zegeye, Z., & Tesfaye, T. (2022). Coffee Supply Operation Management Consequences on Cooperative Societies Functionalism in Ethiopia. Logistic and Operation Management Research (LOMR), 1(2), 40–51. https://doi.org/10.31098/lomr.v1i2.1056
Kebede K., Yadete F.D., & Shashi Kant. (2023). Is Paradigm Shift from Traditional Marketing Mix to Digital Marketing Mix Effects the Organizational Profitability in Ethiopia? A Multivariate Analysis. Partners Universal International Research Journal, 2(1), 122–134. https://doi.org/10.5281/zenodo.7772438
Mohammad, N., & Mahdi, S. (2010). The Role of Inflation in Financial Repression: Evidence From Iran World Applied Sciences Journal, 11. 653-661.
Mohammed Sayed, (2014). The Effect of Interest Rate, Inflation Rate and GDP on National savings Rate, Global Journal of Commerce and Management Perspective, ISSN:2319- 7285, Vol.3(3), 1-7
Ndichu, P. K., Ooko, M. E., & James, G. (2013). Factors Influencing Liquidity Level of Commercial Banks in Kisumu City. International Center for Business Research, Volume 2 – May 2013; Link: icbr.net/0205.66.
Negeri, D. D. ., Wakjira, G. G. ., & Kant, S. . (2023). Is Strategic Leadership having a mediating role in Ethiopia’s SMEs sector when it comes to Entrepreneurial Skill and Motivation? A Multivariate Investigation. IRASD Journal of Management, 5(2), 74–86. https://doi.org/10.52131/jom.2023.0502.0108
Negeri, D. D. ., Wakjira, G. G. ., & Kant, S. . (2023). Is Strategic Leadership having a mediating role in Ethiopia’s SMEs sector when it comes to Entrepreneurial Skill and Motivation? A Multivariate Investigation. IRASD Journal of Management, 5(2), 74–86. https://doi.org/10.52131/jom.2023.0502.0108
Panigrahi, A. K. Nayak, R. Paul, B. Sahu and S. Kant, “CTB-PKI: Clustering and Trust Enabled Blockchain Based PKI System for Efficient Communication in P2P Network,” in IEEE Access, vol. 10, pp. 124277-124290, 2022, doi: 10.1109/ACCESS.2022.3222807.
Shiferaw, Y., & Kant, S. (2023). Effect of Coffee Supply Organizational Culture on the Structuralism of Cooperative Societies in Ethiopia. Logistic and Operation Management Research (LOMR), 2(1), 14–24. https://doi.org/10.31098/lomr.v2i1.1203
Tufa G, & Kant S. (2023). Introductory Qualitative Research in Psychology by Carla Willig: A Book Review. Partners Universal International Innovation Journal, 1(2), 49–54. https://doi.org/10.5281/zenodo.7853394
Tufa G. & Kant, S. (2023). Human Resource Management Practices: Assessing Value Added: Book Review. Journal of Social Sciences and Management Studies, 2(1), 23–27. https://doi.org/10.56556/jssms.v2i1.450
Tufa G., & Kant S. (2023). Human Resource Management Practices: Assessing Added Value: A Book Review. Partners Universal International Research Journal, 2(1), 135–142. https://doi.org/10.5281/zenodo.7775351
Verbeek, JM (2004). A guide to modern econometrics, 2nd edn., John Wiley & Sons Ltd, Erasmus University Rotterdam.
Wakjira G.G & Dr. Kant S. (2022). Significance Of Market Orientation On Business Performance With Mediating Role of Employee And Customer Satisfaction In Ethiopia Banks. Partners Universal International Research Journal, 1(4), 118–125. https://doi.org/10.5281/zenodo.7495221
Wakjira G.G.; Kant S. (2023) Assessment of Challenges and Prospects of Local Milk Supply On Market Performance: A Case Of Ethiopia, Horn Of AfrICA. Jurnal Peternakan Sabana, [S.l.], 1 (2),102-109, oct. 2022. ISSN 2549-0001. https://doi.org/10.58300/jps.v1i2.281
Wakjira, G. G. ., & Kant, S. (2023). Significance of Market Orientation on Business Performance with Mediating Role of Employee and Customer Satisfaction in Ethiopia Banks. Journal of Entrepreneurship, Management, and Innovation, 5(1), 144 – 158. https://doi.org/10.52633/jemi.v5i1.246
Wakjira, G. G., & Kant, D. S. (2022). Job Review Enablers Effect on Engagement of Worker in Ethiopia: A Data Adequacy Approach. TRADITIONAL JOURNAL OF LAW AND SOCIAL SCIENCES, 1(02), 206 –. Retrieved from https://ojs.traditionaljournaloflaw.com/index.php/TJLSS/article/view/51
Williamson, JG (1968). Personal Saving in Developing Nations: An Intertemporal Cross‐ Section from Asia‟, Economic Record, vol. 44, no. 2, pp. 194-210.
Yadete F.D, & Kant S. (2023). Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review. Partners Universal International Innovation Journal, 1(2), 105–116. https://doi.org/10.5281/zenodo.7856978
Yadete F.D., & Kant, S. (2023). Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review. Journal of Social Sciences and Management Studies, 2(2), 1–12. https://doi.org/10.56556/jssms.v2i2.483
Yadete F.D., Kant S., & Kero C.A. (2023). Meta-Analysis of Marketing Innovation on Firm’s Performance of Small & Medium Enterprises With the Moderating Effect of Government Support Program: In Case of Selected Sub-cities of Addis Ababa, Ethiopia. Partners Universal International Innovation Journal, 1(2), 127–140. https://doi.org/10.5281/zenodo.7857128
Yadete, F. D. ., Kero, C. A. ., & Kant, S. . (2023). Market Innovation and Firm’s Performance: A Meta-Analysis of the Literature Reviewed. IRASD Journal of Management, 5(2), 106–115. https://doi.org/10.52131/jom.2023.0502.0111

by sinrah1007@gmail.com

Volume 1 Issue 3 Oct 29,2023

Focused Group Interview Literature Review of Challenges Ethiopian Female Entrepreneurs Face in their Business Ventures

Metasebia Adula

Research Scholar (Ph.D.), Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, Ethiopia
&

Shashi Kant*

Assistant Professor, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, Ethiopia

DOI – https://doi.org/10.61421/IJSSMER.2023.1303

ABSTRACT

The purpose of this study is to investigate the difficulties faced by female business owners in the Bule Hora town administration in Ethiopia’s Horn of Africa. Due to problems with how women are regarded, treated, and considered to be, there is a difference between women who are inactive and those who have potential. The researchers used a qualitative research design and an interpretative research technique. The researchers spoke with eight female business owners who were engaged in the company’s founding. The purposive sample strategy was used to gather primary data from the respondent using a structured interview. For the analysis of qualitative data, thematic data analysis was used. The primary conclusions of the study showed that social and cultural barriers, lack of money, a lack of adequate employment prospects, a lack of expertise, and lack of training were the biggest challenges for women entrepreneurs in the study area. The study’s conclusions will help the government as it updates its policies to address organisational, individual, legal/administrative, economic, social/cultural, and other aspects that affect how women entrepreneurs view entrepreneurship.

Keywords: Entrepreneurship; Entrepreneurial Challenges; Entrepreneurs; Female Entrepreneurs; Perception.

REFERENCES

Agenssa, W. A., & Premanandam, P. (2021). Impact of Micro and Small-Scale Enterprises on Improving Socio-Economic Status of Female in Ethiopia: The Case of Hawassa City. Gender in Management: An International Journal.
Besher, F. (2022) Challenges and Prospects of Female Entrepreneurship in Micro and Small Enterprises the Case of Debark Town. International Journal of Inspiration, Resilience &Amp; Youth Economy, 6(1), 13–22. https://doi.org/10.18576/ijye/060102
Cummings, S. J., & Lopez, D. E. (2022). Interrogating “entrepreneurship for development”: a counter-narrative based on local stories of female in rural Ethiopia. International Journal of Gender and Entrepreneurship, (ahead-of-print).
Dabić, M., Dana, L. P., Nziku, D. M., & Ramadani, V. (Eds.). (2022). Female Entrepreneurs in Sub-Saharan Africa: Historical Framework, Ecosystem, and Future Perspectives for the Region. Springer Nature.
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Hailemariam, A. T., Gudeta, K. H., Kroon, B., & van Engen, M. (2022). Female in Ethiopia: creating value through entrepreneurship. In Research Handbook of Female’s Entrepreneurship and Value Creation. Edward Elgar Publishing.
Markowska, M., & Abebe, T. T. (2021). You are well-educated, so why do you want to start a venture? Cultural norms of female entrepreneurship in Ethiopia. In Female’s Entrepreneurship and Culture (pp. 88-108). Edward Elgar Publishing.
Melaku, H. (2021). Challenges that female entrepreneurs and startup are facing in Addis Ababa Ethiopia (doctoral dissertation, St. Mary’s University).
Merriam, S. B. (1998). Qualitative Research and Case Study Applications in Education. Revised and expanded from” Case Study Research in Education.”. Jossey-Bass Publishers, 350 Sansome St, San Francisco, CA 94104.
Osakede, U. A., Lawanson, A. O., & Sobowale, D. A. (2017). Entrepreneurial interest and academic performance in Nigeria: evidence from undergraduate students in the University of Ibadan. Journal of Innovation and Entrepreneurship, 6(1), 1-15.
Oshora, B., Tangl, A., Nathan, R. J., Maria, F. F., Nguse, T., & Desalegn, D. G. (2022). Enhancing Female Economic Empowerment Through Financial Inclusion: Evidence from SMEs In Ethiopia [Zwiększanie Własności Gospodarczej Kobiet Poprzez Włączenie Finansowe: Dowody Z Mśp W Etiopii]. Polish Journal of Management Studies, 25(1).
Wasilczuk, J., & Zięba, K. (2014). The Impact of urban Localizations on the Growth Possibilities for Small Firms.
Zins, A., & Weill, L. (2016). The determinants of financial inclusion in Africa. Review of Development Finance, 6 (1), 46-57. URL: http://www. ScienceDirect. com/science/article/pii S.
Adula, M. ., & Kant, S. . (2022). Examining Entrepreneurship Significant Factors affecting the Performance of MSE’s in Ethiopia, Horn of Africa. International Journal of Law Policy and Governance, 1(1), 24–32. https://doi.org/10.54099/ijlpg.v1i1.282
Adula, M. ., Kant, S. ., & Birbirsa, Z. A. . (2023). Effects of Training on Organizational Performance in the Ethiopian Textile Industry: Interview based Investigation using MAXQDA. IRASD Journal of Management, 5(1), 08–19. https://doi.org/10.52131/jom.2023.0501.0103
Adula, M., & Kant, S. (2022). Interpretative Phenomenological Perceptional Study of Female Entrepreneurs Facing Challenges in Entrepreneurial Activity in the Horn of Africa . Journal of Entrepreneurship, Management, and Innovation, 4(2), 321 – 335. https://doi.org/10.52633/jemi.v4i2.154
Adula, M., Ayenew, Z., & Kant, S. (2023). How employee’s work attitude mediate in between employee reward system and performance: in case of Ethiopian textile and cloth industries. Horn of African Journal of Business and Economics (HAJBE), 6(1), 71-94. https://journals.ju.edu.et/index.php/jbeco
Adula, M., Kant, S., & Ayenew Birbirsa, Z. (2023). Systematic Literature Review on Human Resource Management Effect on Organization Performance. Annals of Human Resource Management Research, 2(2), 131–146. https://doi.org/10.35912/ahrmr.v2i2.1418
Asefa K., & Kant S. (2022). Transactional Academic Leadership Effect on Employee’s Engagement: the Mediating Impact of Extrinsic Motivation. Partners Universal International Research Journal, 1(4), 54–62. https://doi.org/10.5281/zenodo.7422224
Berwal, P., Dhatterwal, J. S., Kaswan, K. S., & Kant, S. (2022). Computer Applications in Engineering and Management. CRC Press. https://doi.org/10.1201/9781003211938
Boson, L. T. ., Elemo, Z., Engida, A., & Kant, S. (2023). Assessment of Green Supply Chain Management Practices on Sustainable Business in Ethiopia . Logistic and Operation Management Research (LOMR), 2(1), 96–104. https://doi.org/10.31098/lomr.v2i1.1468
Boson, L. T. ., Elemo, Z., Engida, A., & Kant, S. (2023). Assessment of Green Supply Chain Management Practices on Sustainable Business in Ethiopia . Logistic and Operation Management Research (LOMR), 2(1), 96–104. https://doi.org/10.31098/lomr.v2i1.1468
Dereso, C.W., Kant, S., Muthuraman, M., Tufa, G. (2023). Effect of Point of Service on Health Department Student’s Creativity in Comprehensive Universities of Ethiopia: Moderating Role of Public-Private Partnership and Mediating Role of Work Place Learning. In: Jain, S., Groppe, S., Mihindukulasooriya, N. (eds) Proceedings of the International Health Informatics Conference. Lecture Notes in Electrical Engineering, vol 990. Springer, Singapore. https://doi.org/10.1007/978-981-19-9090-8_13
Fikadu, G., Kant, S., & Adula, M. (2023). Halal Entrepreneurialism effect on Halal Food Industry Future in Ethiopia: Mediation role of Risk Propensity and Self Efficacy. Journal of Halal Science, Industry, and Business, 1(1), 15–25. Retrieved from https://journals.researchsynergypress.com/index.php/jhasib/article/view/1541
Fikadu, G., Kebede, K., & Kant, S. (2023). Entrepreneurship Orientation to Nurture the Halal Food Industry Future in Ethiopia. Journal of Islamic Economic and Business Research, 3(1). https://doi.org/10.18196/jiebr.v3i1.99
Garuma .G & Kant S. (2023). Employee Engagement in Ethiopia as a Result of Corporate Ethos. Partners Universal International Research Journal, 2(2), 190–201. https://doi.org/10.5281/zenodo.8046313
Gobena, A. E., & Kant, S. (2022). Assessing the Effect of Endogenous Culture, Local Resources, Eco-Friendly Environment and Modern Strategy Development on Entrepreneurial Development. Journal of Entrepreneurship, Management, and Innovation, 4(1), 118-135. https://doi.org/10.52633/jemi.v4i1.153
Kant S. (2020). Critical Appraisal of Prevailing Marketing Mix: Applies Particularly to the Digital Marketing Metaphor, Journal of Marketing and Consumer Research, 71, 38-40. DOI: 10.7176/JMCR/71-06
Kant S., Belay B., & Dabaso A.. (2022). Coffee Logistics Operation Knowledge Effect on Cooperative Associations Functionalism in Ethiopia with Mediation of Cybernetics and Local People Knowledge Base. Journal of Production, Operations Management and Economics(JPOME) ISSN 2799-1008, 3(01), 21–33. https://doi.org/10.55529/jpome.31.21.33
Kant, S. (2020). A Comparative Analysis of Entrepreneurial Growth Expectations between India and Ethiopia. European Journal of Business and Management. 12 (24), 21-16, DOI: 10.7176/EJBM/12-24-04
Kant, S., & Asefa, K. . (2022). Transformational educational leadership effect on staff members engagement: the mediating impact of intrinsic motivation. International journal of business and management (ijbm), 1(2), 35–49. https://doi.org/10.56879/ijbm.v1i2.13
Kant, S., Adula, M.(2022). Promotion Mix Elements and Customer Buying Behavior in Education Sector of Ethiopia. European Journal of Business and Management, 14 (21); DOI: 10.7176/EJBM/14-21-03
Kant, S., Adula, M., Yadete, F. D., & Asefa, K. (2023). Entrepreneurial Innovation Mediating among Marketing Strategies and Venture Sustainability in Ethiopia’s. International Journal of Entrepreneurship, Business and Creative Economy, 3(2), 92–107. https://doi.org/10.31098/ijebce.v3i2.1062
Kant, S., Dejene F., & Garuma G. (2023). Is Marketing Strategies and Business Sustainability are mediated through Entrepreneurial Innovation in Ethiopia? . Journal of Social Sciences and Management Studies, 2(2), 13–22. https://doi.org/10.56556/jssms.v2i2.489
Kant, S., Zegeye, Z., & Tesfaye, T. (2022). Coffee Supply Operation Management Consequences on Cooperative Societies Functionalism in Ethiopia. Logistic and Operation Management Research (LOMR), 1(2), 40–51. https://doi.org/10.31098/lomr.v1i2.1056
Kebede K., Yadete F.D., & Shashi Kant. (2023). Is Paradigm Shift from Traditional Marketing Mix to Digital Marketing Mix Effects the Organizational Profitability in Ethiopia? A Multivariate Analysis. Partners Universal International Research Journal, 2(1), 122–134. https://doi.org/10.5281/zenodo.7772438
Negeri, D. D. ., Wakjira, G. G. ., & Kant, S. . (2023). Is Strategic Leadership having a mediating role in Ethiopia’s SMEs sector when it comes to Entrepreneurial Skill and Motivation? A Multivariate Investigation. IRASD Journal of Management, 5(2), 74–86. https://doi.org/10.52131/jom.2023.0502.0108
Negeri, D. D. ., Wakjira, G. G. ., & Kant, S. . (2023). Is Strategic Leadership having a mediating role in Ethiopia’s SMEs sector when it comes to Entrepreneurial Skill and Motivation? A Multivariate Investigation. IRASD Journal of Management, 5(2), 74–86. https://doi.org/10.52131/jom.2023.0502.0108
Panigrahi, A. K. Nayak, R. Paul, B. Sahu and S. Kant, “CTB-PKI: Clustering and Trust Enabled Blockchain Based PKI System for Efficient Communication in P2P Network,” in IEEE Access, vol. 10, pp. 124277-124290, 2022, doi: 10.1109/ACCESS.2022.3222807.
Shiferaw, Y., & Kant, S. (2023). Effect of Coffee Supply Organizational Culture on the Structuralism of Cooperative Societies in Ethiopia. Logistic and Operation Management Research (LOMR), 2(1), 14–24. https://doi.org/10.31098/lomr.v2i1.1203
Tufa G, & Kant S. (2023). Introductory Qualitative Research in Psychology by Carla Willig: A Book Review. Partners Universal International Innovation Journal, 1(2), 49–54. https://doi.org/10.5281/zenodo.7853394
Tufa G. & Kant, S. (2023). Human Resource Management Practices: Assessing Value Added: Book Review. Journal of Social Sciences and Management Studies, 2(1), 23–27. https://doi.org/10.56556/jssms.v2i1.450
Tufa G., & Kant S. (2023). Human Resource Management Practices: Assessing Added Value: A Book Review. Partners Universal International Research Journal, 2(1), 135–142. https://doi.org/10.5281/zenodo.7775351
Wakjira G.G & Dr. Kant S. (2022). Significance Of Market Orientation On Business Performance With Mediating Role of Employee And Customer Satisfaction In Ethiopia Banks. Partners Universal International Research Journal, 1(4), 118–125. https://doi.org/10.5281/zenodo.7495221
Wakjira G.G.; Kant S. (2023) Assessment of Challenges and Prospects of Local Milk Supply On Market Performance: A Case Of Ethiopia, Horn Of AfrICA. Jurnal Peternakan Sabana, [S.l.], 1 (2),102-109, oct. 2022. ISSN 2549-0001. https://doi.org/10.58300/jps.v1i2.281
Wakjira, G. G. ., & Kant, S. (2023). Significance of Market Orientation on Business Performance with Mediating Role of Employee and Customer Satisfaction in Ethiopia Banks. Journal of Entrepreneurship, Management, and Innovation, 5(1), 144 – 158. https://doi.org/10.52633/jemi.v5i1.246
Wakjira, G. G., & Kant, D. S. (2022). Job Review Enablers Effect on Engagement of Worker in Ethiopia: A Data Adequacy Approach. TRADITIONAL JOURNAL OF LAW AND SOCIAL SCIENCES, 1(02), 206 –. Retrieved from https://ojs.traditionaljournaloflaw.com/index.php/TJLSS/article/view/51
Yadete F.D, & Kant S. (2023). Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review. Partners Universal International Innovation Journal, 1(2), 105–116. https://doi.org/10.5281/zenodo.7856978
Yadete F.D., & Kant, S. (2023). Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review. Journal of Social Sciences and Management Studies, 2(2), 1–12. https://doi.org/10.56556/jssms.v2i2.483
Yadete F.D., Kant S., & Kero C.A. (2023). Meta-Analysis of Marketing Innovation on Firm’s Performance of Small & Medium Enterprises With the Moderating Effect of Government Support Program: In Case of Selected Sub-cities of Addis Ababa, Ethiopia. Partners Universal International Innovation Journal, 1(2), 127–140. https://doi.org/10.5281/zenodo.7857128
Yadete, F. D. ., Kero, C. A. ., & Kant, S. . (2023). Market Innovation and Firm’s Performance: A Meta-Analysis of the Literature Reviewed. IRASD Journal of Management, 5(2), 106–115. https://doi.org/10.52131/jom.2023.0502.0111

by sinrah1007@gmail.com

Volume 1 Issue 3 Oct 11,2023

An Examination of Monetary Aggregates in Cambodia: A Vector Autoregressive Model

Sereyvath Ky
CamEd Business School, Cambodia
&
Siphat Lim
CamEd Business School, Cambodia

DOI – https://doi.org/10.61421/IJSSMER.2023.1302

ABSTRACT

In order to investigate the movement of monetary aggregate in Cambodia, a system of equations known as the Vector Autoregression (VAR) model was adopted. The model included four endogenous variables, namely broad money, inflation rate, exchange rate, and interest rate. The study period covered from January 2002 to March 2023. The Augmented Dickey-Fuller test indicated that the money supply and consumer price index series were integrated of order one, I(1), while the exchange rate and interest rate were integrated of order zero, I(0). To avoid spurious results, all data series were transformed to first differences and the VAR model was run. The optimal lag length of the model was determined to be one lag, as indicated by the Schwarz Information Criterion. The impulse response function revealed that inflation rate had a positive impact on the movement of monetary aggregate, while exchange rate depreciation had a negative impact on monetary aggregate. In contrast, the movement of interest rate had a less significant influence on money supply. The forecast error variance decomposition over twelve months into the future showed that the variation of monetary aggregate was mainly explained by exchange rate fluctuation, followed by inflation rate, and the least variation was caused by interest rate.

Keywords: Monetary Agreegate, Inflation Rate, Exchange Rate, Interest Rate, VAR Model

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by sinrah1007@gmail.com

Volume 1 Issue 3 Sep 8,2023

The Changing Paradigms of Teaching: Impact of Covid-19 Pandemic

Sachithanantham Tachina Moorthi
School of Languages, Civilisation and Philosophy, Awang Had Salleh Graduate School, Universiti Utara, Malaysia

Dr. Rafizah binti Modh Rawian
School of Languages, Civilisation and Philosophy, Awang Had Salleh Graduate School, Universiti Utara, Malaysia

DOI – https://doi.org/10.61421/IJSSMER.2023.1301

SUMMARY

This study attempts to explore two areas related to the closure of schools during Covid-19. It is a two-tiered exploratory study. Firstly, it investigates how secondary school English language teachers in the state of Kedah in Malaysia conducted online teaching during the Covid-19 pandemic. Data for this phase was collected using an online survey questionnaire via Google form. For the second phase, the study explores the efficacy of online teaching as the main mode of teaching in the future. Data for this phase was collected using an interview schedule distributed to three senior lecturers from three local universities in Malaysia. Both these areas have not been researched in Malaysia. As such this study hopes to fill the gap. Data was analysed using descriptive statistics and thematic analysis approach. The findings will be useful to teachers to prepare themselves to teach online even in normal times. The education authorities in Malaysia can use the findings to revamp the teacher-training programmes as well as the in-service courses to prepare the teachers for the eventual shift of the traditional mode of teaching to the online modality. The trend will be the use of hybrid teaching form that will blend both the teaching modes to come up with a stronger and more effective teaching and learning process.

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Volume 1 Issue 2 Aug 29,2023

Assessments of Structural Equation Modeling (SEM) of Internal Marketing Practice with Sustainable Marketing Performance: The Case of Small and Medium Enterprise (SMEs) in Ethiopia

Gada Gizachew Wakjira
PhD Candidate in Bule Hora University, Marketing Management Department, Bule Hora University, Ethiopia.

Mohammed Isak Ibrahim
MBA, in Bule Hora University, Management Department, Bule Hora University, Ethiopia.

DOI – https://doi.org/10.61421/IJSSMER.2023.1205

ABSTRACT

Internal Marketing Practice is the process to promote the company objectives, and the employee with in organizations for the purpose of increase employee engagement of the company goals, and foster the brand image of SMEs, the aim of this study that has to be provides, a conceptual linear Regression Model that introduction to analyses a Confirmatory Factor Analyses (CFA) of Internal Marketing practice on Sustainable Marketing Performance: A case of SMEs Ethiopia, and to discuss the concepts of Multiple grouped Confirmatory factor data analysis, to construct Composite Reliability, Convergent Validity and to Confirm (SEM) Structural Equation Modeling practice Maintain Regression Weights be a Direct influence, and the indexed of mediation result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the Regression group Weights analyses in a model that includes, an Internal Marketing practice like Visionary practice, Developmental practice and Rewarded Practice that affect Marketing Performance that affect IM and to analyses Assess Regress weight, Correlation, and Model fit indexed to investigate with SPSS model V.22 that uses data from the Internal Marketing practice to analyse it’s effect with Sustainable Marketing Performance to respond by using 320 sample respondents in Small and medium Enterprise, (SMEs), in Ethiopia.

Keywords: Visionary, Developmental, Awarded, SMEs and Sustainable Marketing Performance.

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Subramony, M., Segers, J., Chadwick, C. and Shyamsunder, A. (2018), “Leadership development practice bundles and organizational performance: the mediating role of human capital and social capital”, Journal of Business Research, Vol. 83, pp. 120-129.
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Dereje D. Negeri & Gada G.Wakjira, Shash K., (2023). Random effect model for stewardship Mediation among Ethiopian’s SMEs based on Marketing Proficiency and Orientation. Journal of Management and Service Science. 3(1). P.1-13
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Volume 1 Issue 2 Aug 24,2023

Assessments of CFA Measurement Model of Digital Marketing Success with Business Performance: The Mediating role of Customer Loyalty: The Case of Commercial Banks of Ethiopia (CBE), Ethiopia

Gada Gizachew Wakjira
PhD Candidate in Bule Hora University, Marketing Management Department, Bule Hora University, Ethiopia

DOI – https://doi.org/10.61421/IJSSMER.2023.1204

ABSTRACT

Customer loyalty of CBE is often seen as one of the decisive factors in determining the fate of organizations, in the age of digitalization, the organizations should think of advanced strategies to increase their competitiveness, and market share by employing loyalty of the potential of digital content, and enhancing their digital Marketing Success, and the aim of this study that provides, a conceptual of CFA Measurement Model of Digital Marketing Success with Business Performance the Mediating role of Customer Loyalty in Case of Commercial Banks of Ethiopia (CBE), that introduce to analyses a Confirmatory Factor Analyses (CFA) of digital Marketing success on Business Performance, and it discuss the concepts of Confirmatory measurement factor data analysis, to construct Composite Reliability, Convergent Validity and to Confirm (SEM) Structural Equation Modeling practice Maintain Regression Weights be a Direct influence, indirect influence, Correlation, and Variance extracted and the indexed of mediating result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the Regression group Weights analyses in a model that includes, a Green Marketing Strategies like Digital device, Digital platform, digital data, Digital Media and Digital Technology that affect Business Performance a Mediating Effect of Customer Loyalty, and data to analyses construct SEM, and to investigate with SPSS model V.25 that uses data from the digital Marketing success to analyse it’s effect with business Performance, to use 280 sample respondents in CBE, Ethiopia.

Keywords: Digital device, Digital platform, digital data, Digital Media and Digital Technology, digital marketing success, customer loyalty and CBE.

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Volume 1 Issue 2 Aug 24,2023

The Second Order Confirmatory Factor Analyses (CFA) Model Fit Assessments of Brand Awareness with Brand Loyalty: In Case of Private and Public Banks of Ethiopia, Bule Hora Town

Gada Gizachew Wakjira
PhD Candidate in Bule Hora University, Marketing Management Department, Bule Hora University, Ethiopia.

Mohammed Isak Ibrahim
MBA, in Bule Hora University, Management Department, Bule Hora University, Ethiopia. Horn Africa, June 2023, Ethiopia.

DOI – https://doi.org/10.61421/IJSSMER.2023.1203

ABSTRACT

The study confirmed literature in Brand Awareness indicators Perceived Awareness, Relevance Awareness, Knowledge Awareness and Esteem Awareness, and brand Loyalty attitude and behavioral indicators to investigate second-ordered or Multiple model of Confirmatory data analyses with respect to brand loyalty in particular. This study empirically attempts to discuss the particular issue by examining the relationship between two or more variables assessed in second Order or Multiple models of brand awareness and brand loyalty. The data were collected from Private and public banks of Ethiopia Bule Hora town from customers and Employees of banks. For quantitative research, design used SPSS v.25 and for the Confirmation data to use AMOS V.23, and CFA Model of Second Orderd or multiple data investigation Loading factors and Model fit indexed techniques were applied to a sample of 384 respondents of customers, and Employees of private and public Banks of Ethiopia, Bule Hora town. The results revealed that brand awareness and brand loyalty have a significant and positive relationship with Perceived Awareness, Relevance Awareness, Knowledge Awareness Esteem Awareness, and brand Loyalty attitude and behavioral indicators. The value of factor loading investigation over all data purification index value is fully verified between Brand awareness and Brand Loyalty within his indicators, and most second Order or multiple model results have high loading factor output indicated above 0.05% and this paper has discussed the results, and an implication compared with prior discussed conclusion and recommendations to be verified in this investigation.

Keywords: Brand loyalty, Brand awareness, Perceived Awareness, Relevance Awareness, Knowledge Awareness and Esteem Awareness, Brand Loyalty, and CBE.

REFERENCES

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Volume 1 Issue 2 Aug 16,2023

Ethics of COVID-19 vaccine mandates: learning from past experiences of pandemic in Tanzania

Ludovick Jacob Myumbo
Department of Sociology, St. Augustine University of Tanzania, Tanzania.

DOI – https://doi.org/10.61421/IJSSMER.2023.1202

ABSTRACT

Response to pandemics raises many pressing ethical issues, but key among them is the fundamental question on whether and how far the public health policy should guarantee the community health without the infringement of the individual freedom. This study used a phenomenological design to articulates the ethical issues surrounding COVID-19 vaccine mandates in Tanzania. The goal was to recreate pandemic experiences and learn from it so as to best prepare ourselves for future pandemics. One important lesson about vaccine mandates is to recognize value pluralism and not to reduce all things that matter to either a single or only two values, say consequential or deontological values. This implies that not only several values have roles to play in public health decisions, but also that some values are not reducible to a common super-value when considering policy options.

Keywords: COVID-19 vaccines, vaccine mandates, ethics, lived experiences, value pluralism

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Volume 1 Issue 2 Jul 27,2023

Social Media and Political Propaganda: A double-edged Sword for Democratic Consolidation in Nigeria

Osimen Goddy Uwa*
Department of Political Science and International Relations, Covenant University, Ota, Nigeria
&
Adeyefa Christianah Ronke**
Department of Mass Communication, Joseph Ayobabalola University, Ikeji-Arakeji. Osun State, Nigeria

DOI – https://doi.org/10.61421/IJSSMER.2023.1201

ABSTRACT

Social media serves as a powerful tool for politicians to engage with voters and drive the conversation in their favor. Still, the authenticity and accuracy of online information can be questionable as there are currently no mechanisms in place to regulate or sanction the spread of false or misleading information on social media, making it even more challenging to combat the proliferation of political propaganda. Also, the prevalent availability and lack of mechanisms to checkmate it allows individuals and political actors to spread misleading information which causes a significant problem. Therefore, the trust of this paper was to examine the role of social media platforms specifically Facebook and Twitter, as well as the gaps and challenges in identifying the dissemination and amplification of political propaganda in Nigeria. The study utilized qualitative research and was analyzed descriptively. The study revealed that social media promotes political propaganda and manipulates the perception of the electorate which changes the outcome of elections. Ultimately, the paper argues that a comprehensive approach is needed to regulate the spread of political propaganda on social media platforms in Nigeria, which include; the creation of digital literacy programs that focuses on media literacy and online etiquette, deeper cooperation between the Nigerian government and social media platforms to curb the spread of political propaganda, the establishment of legal frameworks to punish offenders, mitigating political propaganda are some of the recommendations highlighted in this study.

Keywords: Social media, Political Propaganda, Election, Politic, Nigeria

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